Comms and branding insights with Samuel OWUSU-ADUOMI: The psychology behind brand influencers: Why they represent the future of brand visibility
Features

Comms and branding insights with Samuel OWUSU-ADUOMI: The psychology behind brand influencers: Why they represent the future of brand visibility

Published August 6, 20266 min read

The remarkable rise of influencer marketing is often credited to the rapid expansion of social media platforms such as Instagram, YouTube, TikTok, Facebook, LinkedIn and X. While these digital platforms have undoubtedly accelerated its growth, the true foundation of influencer marketing lies much deeper in the psychology of human behaviour.

Published by Christabel Danso
0 views

Comment guidelines

Please keep comments respectful. Use plain English for our global readership and avoid using phrasing that could be misinterpreted as offensive. By commenting, you agree to abide by our community guidelines and these terms and conditions. We encourage you to report inappropriate comments.

All Comments0

No comments yet. Be the first to share your thoughts.

Related Coverage: Features

GoldBod: The GHS 22bn that never left the building
Features

GoldBod: The GHS 22bn that never left the building

Much of the public argument over the gold programme has been conducted in the wrong currency. The figure everyone quotes, a loss of over US$1.7 billion or about GHS 22 billion under the Domestic Gold Purchase Programme, is an accounting number.

From diploma to degree
Features

From diploma to degree

Study leave with pay has existed in Ghana for many years and gives teachers an opportunity to upgrade their academic qualifications while continuing to receive their salaries. I am not against study leave with pay.

Beyond collateral
Features

Beyond collateral

Ghana’s agricultural financing debate is often framed as a shortage of credit. Banks are urged to lend more, government is asked to provide guarantees, and farmers are encouraged to formalise their operations.

No African should be illegal on the continent
Features

No African should be illegal on the continent

One of the greatest contradictions confronting the African integration project is found in our language which later translates into our policy/law and later into our implementation.