Comms and branding insights with Samuel OWUSU-ADUOMI: The psychology behind brand influencers: Why they represent the future of brand visibility

According to the 2026 IBM Guide to AI by Amanda Downie et al., Generative AI (Gen AI) is Artificial Intelligence (AI) that can generate content such as text, images, video, audio or software code in response to a user’s prompt or request.

The recent international movement toward maps that show Africa at its true relative size has corrected an important visual distortion.

Public relations has often been described as the art and science of managing communication and relationships between an organisation and its publics. However, behind every successful communication strategy is something that we sometimes underestimate; research.

Sustainable development law rests on important principles that have developed through international environmental law, treaties, judicial decisions and national legal systems.

In today’s digital age, misinformation (unintentionally false information) and disinformation (deliberately deceptive content) are widespread, especially during elections and significant public events.

Then I entered the space. That was about a year and a half ago. What started as a consulting engagement quickly became a conviction.

Imagine a small business owner, Emmanuel, who wants to register a company and obtain the authorisations required to begin trading.

Ghanaian spiritual Highlife and Afro-fusion sensation AratheJay is set to light up XCape Beach Resort in Cape Coast on Sunday, October 11.