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MOTORING with Bob Roco ROMEO: Can Peugeot, Opel, Citroën, Fiat and Leapmotor help Stellantis win Africa back?
Features

MOTORING with Bob Roco ROMEO: Can Peugeot, Opel, Citroën, Fiat and Leapmotor help Stellantis win Africa back?

From childhood favourites to new electric contenders, Stellantis is making a case for the future of some of Africa’s most familiar automotive brands. But can it translate nostalgia, innovation and fresh investment into actual sales?

Published 1 hour ago9 min read

There was a time when a Peugeot, Opel, Citroën or Fiat was a familiar sight on Ghanaian roads. Across much of Africa in the 1970s, 1980s and 1990s, these European brands were part of everyday motoring life.

Published by Francis Buetey
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