Navigating customer seas: A tale of customer-centric triumph

Ask any trotro mate how he charges for a trip and he'll tell you straight: it's a fixed fare for the route — Circle to Achimota, Kaneshie to Mallam.

Influencer marketing has become one of the most powerful tools in modern brand communication.

WHY THIS MATTERS

“One who hates, hates him or herself.” – Zulu proverb

What if everything you think you know about your customer is wrong?

When the Minister of Finance stood up to present the 2026 Mid-Year Budget Review, I listened closely, the way many of us in this sector do every year.

There is a particular kind of pride that comes with watching your own country’s colours climb into the sky. I remember it well. Years ago, I had the privilege of flying both Ghana Airways and, later, its successor, Ghana International Airlines.

A recent conversation with a board member — on how boards of financial institutions actually treat artificial intelligence and its models — surfaced a set of questions considerably sharper than AI-related ones circulating in board packs. Assuming those questions are being asked at all.