The Business & Financial Times
Marketing is no longer optional: A strategic imperative for African University survival
Business

Marketing is no longer optional: A strategic imperative for African University survival

Robert Ebo HINSON (Prof)
Published May 26, 20256 min read
Published by Benson Arthur
0 views

Topics in this article

Marketing is no longer optional

Comment guidelines

Please keep comments respectful. Use plain English for our global readership and avoid using phrasing that could be misinterpreted as offensive. By commenting, you agree to abide by our community guidelines and these terms and conditions. We encourage you to report inappropriate comments.

All Comments0

No comments yet. Be the first to share your thoughts.

Related Coverage: Business

Why generative AI costs money every time you use it
Features

Why generative AI costs money every time you use it

Software distribution and AI inference Creating a software product such as Microsoft Word takes substantial effort and investment. Once the code exists, sending another digital copy to a customer costs very little.

WAIIS courts Ghanaian businesses for US$180bn regional investment summit
News

WAIIS courts Ghanaian businesses for US$180bn regional investment summit

Sierra Leone is courting Ghanaian businesses and investors to participate in a pipeline of more than 170 regional investment projects valued at approximately US$180 billion, as it seeks to turn West Africa's long-standing integration ambitions into cross-border investments, industrial partnerships and jobs.

UBA opens 2026 National Essay Competition
News

UBA opens 2026 National Essay Competition

The UBA Foundation has opened applications for the 2026 National Essay Competition, inviting senior high school students across Ghana to showcase their writing, creativity and critical thinking while competing for scholarships of up to US$10,000 towards their tertiary education.