Green means business: Unlocking the untapped green economy

Money is changing. Not only the way we spend it.

Twenty-three million people watched a family enterprise collapse this year, and most of them thought they were watching a story about a marriage.

A generation of young Africans who are defined by their mindset of hustle and hope finds itself trapped between rising aspirations and collapsing opportunities.

I want you to imagine that you have just discovered a significant error in your insurance policy—the kind of error that has real financial consequences, the kind that makes your stomach drop the moment you realise what it means.

In the bustling markets of Accra and the farms of the Ashanti Region, a quiet revolution is underway.

“If you make customers unhappy in the physical world, they might each tell SIX friends. If you make customers unhappy on the Internet, they can each tell  SIX THOUSAND friends.”  Jeff Bezos 

For years, academic institutions taught Michael Porter’s business strategy for profitability, while businesses adopted it wholly. However, in an uncertain, fast changing and digital world, porter’s forces present some limitations.

The image of the accountant sitting behind a desk, recording transactions, balancing ledgers, and preparing financial statements at the end of the month or year is rapidly becoming outdated.