The Business & Financial Times
Africa’s film industry faces distribution deficit despite growing audience demand
At the CANEX WKND launch of Made in Africa, Watched Globally? in Lagos. From left: Seyi Olawoyin, Dalberg Media; Osahon Akpata, CEO CANEX Creations Inc.; Victor Chudal-Linden, GIZ; Linda Musita, GIZ; Daniel Omollo, Dalberg Research; Lilian Nyasetia, Dalberg Research; Motunrayo Ojo, What Kept Me Up; Jean-Elie Ilunga, Consultant Creatives & Diaspora, Afreximbank/CANEX; and Serge Noukoué, Okada Media
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Africa’s film industry faces distribution deficit despite growing audience demand

Drawing on data and analysis spanning 2020–2026, the study identifies opportunities to strengthen film distribution and audience reach across six African markets, where combined pay TV and streaming revenues are projected to reach USD 5.2 billion by 2030.

Published 13 minutes ago6 min read

Africa’s film sector is confronting a growing paradox: while demand for African stories is increasing and the continent’s paid television and streaming market is projected to reach US$5.2 billion by 2030, weaknesses in distribution, monetisation and financing continue to constrain the industry's ability to convert audience interest into sustainable commercial returns.

Published by Francis Buetey
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