Comms and branding insights with Samuel OWUSU-ADUOMI: Harnessing the power of social media for cultural advocacy

One year on, the Ghana Gold Board has formalised artisanal gold trade and mobilised billions in non debt foreign exchange. But the central bank has also absorbed real trading losses. The case for the programme rests on managing that cost, not denying it.

Traditionally, universities have been seen as centers of knowledge creation, instruction, and preservation. But in a world that is changing quickly, a university's function must extend beyond the classroom, lecture hall, and exam room. 

What if everything you think you know about your customer is wrong?

Ghana's engineers have graded eight sectors of the country's infrastructure, from the roads and power lines to the classrooms and clinics. The overall mark, a D3, is the same as a decade ago.

Ghana sits on an extraordinary, under-monetised endowment: gold, manganese, bauxite, diamonds, industrial minerals, oil and gas, cocoa, timber, cash crops and horticultural produce that together define the structural spine of the national economy.

Ghanaian banks are lending again, but where the money goes could determine whether the 24-Hour Economy delivers an industrial transformation or merely fuels another cycle of consumption and imports.

Ghana has treated the Black Volta primarily as a water resource. It is time, as Ghanaians, we recognise it as an economic landscape capable of strengthening energy security, food production, rural enterprise, climate resilience and regional trade.

“A spider’s cobweb is not only its sleeping spring but also its food trap.” – African proverb