Arla Foods, producers of Dano milk embarked on a massive activation drive to celebrate love and show care and affection to loved ones as a way to commemorate Valentine’s Day.
Capitalizing on this globally recognized day to execute the activation drive campaign dubbed, “Dano Spread the Love,” market women and shoppers in the selected markets were given special treat.
Accompanied by brass band music, the Dano Mascot paraded the streets of Accra Central Market and Madina rewarding traders, consumers, and lovers of milk with free Dano milk products.
The mascot shared hugs and interacted with traders about the benefits of consuming milk.
Marketing Manager, Arla Foods, Wilson Agbeko, mentioned how the brand is committed to nourishment and development of the nutritional needs of the nation beyond just profits and Valentine’s Day just presented one of such opportunities to impact society.
“Valentine’s Day allows us to bond with our consumers and make a simple yet meaningful impact in their lives. Building inner strength begins with building a positive mentality about life. The initiative, while bonding with consumers and spreading warmth, is also Dano’s way of saying, ‘You are not alone, we care about your nourishment so just go for it,” he said.
Some beneficiary traders expressed their amazement at Dano Milk for bringing love to them right where they are. “We have never seen anything like this – to have a company come to us on Valentine’s Day to tell us that they love and care about us; that is heartwarming,” one of the traders named Auntie Lizzy stated.
About Arla
Being the fourth largest dairy company across the globe, Arla Foods operates its business responsibly and sustainably to safeguard the company’s reputation while caring for its consumers all over the world. Its footprints extend beyond Europe, to the Middle East, Latin America and Africa including Ghana.
In Ghana, its product categories cut across Milk -powdered, liquid, plain and flavored, butter and cheese.
