The Managing Director at Priority Insurance, Mathew K.A Aidoo, has emphasized the insurance company’s dedication to prioritizing customer satisfaction and delivering outstanding non-life insurance solutions and services.
Customer-centricity and product innovation are key success factors in the insurance industry, and Priority Insurance is at the forefront of enhancing customer experiences and making insurance services more accessible for clients.
This aligns seamlessly with Priority Insurance’s C1st philosophy, placing customers at the core of operations and displaying continuous efforts to elevate customer experiences while upholding the highest service standards.
Reflecting on Priority Insurance’s substantial progress in its pursuit of exceptional customer experiences, Mr. Aidoo highlighted the adoption of the C1st philosophy as a driving force behind the insurance company’s success.
The commitment to customer satisfaction has garnered recognition, as evidenced by Priority Insurance Company’s impressive performance in 2023. The insurance company was honored as a club 100 by the Ghana Investment Promotion Centre (GIPC) based on the analysis of the size, profitability, growth and contributions to community development Initiatives/programmes or projects.
Priority Insurance Compnay has implemented impactful customer service initiatives, including the “Nhyira” whatsapp platform, which places significant value on customer opinions and easy access to Priority Insurance’s products. This platform also ensures swift and effective responses to queries and concerns, highlighting the insurance company’s commitment to fostering lasting customer relationships through continuous improvement.
In addition, Priority Insurance is steadfast in its commitment to serving customers better by cultivating a culture of excellence and professionalism among its staff, agents, brokers and agencies. General Manager, Marketing and Business Development, Mr. Salifu Abubakari remarked, “Our continuous C1st meetings and engagement initiatives equip our staff to deliver top-notch services and support, reinforcing our commitment to providing exceptional customer experiences in 2024 and beyond.”
Mr. Salifu Abubakari assures that Priority Insurance remains dedicated to building upon these achievements, ensuring the firm’s continued focus on delivering exceptional customer experiences throughout the coming years.
