2022BFTLifeInsuranceSurvey: StarLife Assurance: Driving Growth with Innovative Insurance Solutions


Continuous innovation should be the bedrock of every business. The need to innovate, and to do so quickly, is now considered important for most companies. For the insurance industry, it fosters competitiveness and ensures that clients have access to the best solutions available. A business that invests in innovation stays ahead of the game and establishes relevance in our ever-evolving market. Increasingly, the life insurance industry is transforming from an industry of product management to one of client management.

With a brand promise of solid partnership for life, StarLife Assurance recognizes the need to constantly look into our market, identify gaps and provide solutions that enhance our portfolio. Easier said than done but StarLife takes an all-hands-on-deck approach to deliver on its promise with clients as a priority.

My Clique and WealthMaster Plus Plan

Identifying opportunities for innovation remains one of the most challenging, yet exciting activities. It is in the DNA of StarLife to develop ground-breaking solutions that meet pressing needs. One of such unique solutions; My Clique, was launched in May this year.

The insight? Some of the strongest bonds are built during school days. Alumni groups serve as a support system for members in times of joy and in sorrow. Being the first of a kind in the industry, the idea was to develop a product that ensures that everyone can financially contribute towards the unfortunate passing, critical illness or permanent disability of a member without breaking a sweat.

My Clique also covers spouses, extended family members and children and what is more, there is a complimentary donation to the bereaved family when there is a funeral. With a monthly premium of as low as GH¢5, alumni associations and groups can take advantage of My Clique and get life covers.

Another aspect of our process is to identify products that need a refresh. Accordingly, in March this year, StarLife introduced an exciting new feature to the existing WealthMaster Plus Plan. At the onset of the policy, a client has the liberty to indicate what they intend to use their cash-out benefit for. The refreshing news of this policy is that no matter the policy objective; whether it is for travel, property acquisition, a wedding or any milestone event, StarLife will help you achieve your goal by connecting you to amazing deals.

MyStar Mobile App and USSD

Digital remains KING and today’s consumers are increasingly comfortable using new technologies. They are much more interested in personalized usage and behaviour-based insurance. Based on these insights, StarLife has introduced two compelling digital products; MyStar Mobile App and a USSD code platform, *7373# for MTN and Vodafone users and *887*240# for AirtelTigo users, to ensure that clients have access to their insurance policies anytime and anywhere. They have been designed to be simple, secure, transactional as well as accessible to clients 24/7.

Clients can use these digital products to handily buy and manage their insurance policies, check the status of their policies, pay premiums, apply for claims, partial withdrawals, loans, refunds and locate branches nationwide among others. To take convenience up a notch, value added services have been attached which will allow clients to buy airtime, data and pay utility bills from the same app. The MyStar Mobile App can be downloaded on the App Store or Google Play Store.

StarLife…your solid partner for life!

In word and in deed. StarLife is dedicated to supporting clients through thick and thin. There are a host of many other life insurance policies aimed at helping clients achieve their goals at different stages in life, with the assurance of a life benefit for their loved ones. StarLife is committed to honouring its promise today and always. Connect with us and let’s do life together!

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