BetKing launches in Ghana; reiterates commitment to transform lives through sports entertainment


BetKing, Africa’s leading sports and digital entertainment company, has officially announced its entry into the Ghanaian market with a high-level stakeholder event.

During the launch, BetKing conveyed its commitments and plans to be the entertainment and betting platform of choice in the country by providing customers with trusted products, incredible odds, and fast pay-out time offers.

In his opening remarks, the Managing Director of Kingmakers, Gossy Ukanwoke, explained that with BetKing’s foray into the Ghanaian market, the company continues to focus on its strategic intent to be a leader in sports and digital entertainment in sports entertainment in Africa.

He said, “As a company committed to expanding the growth of Kings and Kingmakers in Africa, we are thrilled to unveil our presence in Ghana and provide an opportunity for sports lovers across the country to experience #ThatBetKingFeeling. We see this as an exciting opportunity to positively impact and contribute further to local communities in Africa through our ongoing social responsibility initiatives.

He revealed that BetKing is a strong force in Africa, currently serving over 2 million customers and still growing. According to Mr. Ukanwoke, this further signifies the company’s drive to improve the quality of life of individuals, and to make an impact in communities where they operate.

He added that with this expansion, BetKing aims to not only provide Ghanaians with a credible and reliable sports betting platform but also intensify local efforts designed to positively impact lives within communities they operate and beyond.

On his part, Ryan Moore, Managing Director of BetKing Ghana, spoke on the company’s vision for the Ghanaian market.  He noted that in less than six months of operations, the company has recorded notable strides with an active base that have built trust and rely on BetKing for their betting activities.

“Our fast cash out, which gives our customers full control over their bet; accumulator insurance, competitive Odds Boost, and ability to assure customers by working with a credible partner have accounted for our success so far. We look forward to engaging customers with exciting activations and offers with this new football season and the upcoming World Cup, turning the thrill of a play into a real win.”, added Ryan Moore.

Also present was the Deputy Chief Executive Officer of the Ghana Investment Promotion Centre (GIPC) Yaw Amoateng Afriyie who noted that it is important to appreciate the foreign direct investors coming into the country. According to him, the presence of BetKing in Ghana will provide both direct and indirect jobs for Ghanaians and encouraged them to continue tapping into the African market especially now that the Africa Continental Free Trade Area (AfCTA) has been established.  He said BetKing have met all regulatory standards emphasizing that: “The GIPC will ensure that you comply with regulations from the gaming commission. We want to ensure that Ghanaians will patronize the brand and so cast your net wider to show the benefits that come with engaging BetKing.”

Expressing gratitude for the partnership between BetKing and MultiChoice Ghana, Managing Director of MultiChoice Ghana, Alex Okyere, stated that the partnership with BetKing provides the opportunity to explore the pursuit of digital and entertainment offerings beyond betting and broadcasting. He said, “SuperPicks, which is one of the many fruits of our partnership will be unveiled in Ghana very soon to provide fans with curated sports entertainment and free-to-play games for them to compete for bragging rights and huge cash prizes. I also take this opportunity to wish BetKing all the best in Ghana and look forward to all the exciting things we are going to do together”.

Delivering an address on behalf of the Minister of Youth and Sports, Mustapha Ussif, the Head Policy for the Ministry of Youth & Sports, Mohammed Sannie Adams said, “Our ministry is focused on the development of football as a business, contributing to the national development of our community. We want to develop the entire value chain, from playing to production and partners such as BetKing in order to achieve the progressive development of youth through sports.” The Commissioner for the Gaming Commission of Ghana, Peter Mireku, stated that the launch of BetKing in Ghana is a nod to the commission for doing something right in the regulatory space, resulting in entrants from credible players like BetKing. He also stressed the importance of fully complying with regulatory policies put in place by the government.

The event, was graced by the Head Policy for the Ministry of Youth and Sports, Mohammed Sannie Adams; Commissioner for the Gaming Commission of Ghana, Peter Mireku; media and a host of top dignitaries and key stakeholders across the Ghanaian sports industry in attendance.

Also present were some former Black Stars players including Asamoah Gyan, Samuel Osei Kuffour and John Paintsil who expressed their support to companies like BetKing who are investing in the growth of the local sports ecosystem.

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