The Central Bank of The Gambia has formally approved the rebranding of First International Bank (Gambia) Limited to Vista Bank (Gambia) Limited; with a formal launch of the new Brand to be announced in due course, Vista Group has announced.
According to the Chairman of Vista Group Simon Tiemtore, the rebranding is a milestone in Vista’s declared intent of establishing a world-class pan-African financial institution promoting financial inclusion and contributing to socio-economic development in The Gambia.
The rebranding will further expand Vista Bank’s existing operations in Guinea and Sierra Leone, which will be augmenting through the Group’s impending purchase of La Banque Internationale pour le Commerce et l’Industrie de la Guinée (BICIGUI) in Guinea and Banque Internationale pour le Commerce l’Industrie et l’Agriculture du Burkina (BICIAB) in Burkina Faso, from BNP Paribas.
The Chairman of the Vista Group has further stated that Gambian citizens, SMEs and Corporate organizations will shortly be benefitting from the Bank’s digital, branch and agency distribution strategy, with an intensely customer-centric focus, a huge emphasis on quality customer service, cutting edge digital functionality and the provision of convenient, innovative banking products to meet their needs.
The Vista Group, which is owned by Lilium Holdings, a U.S owned Investment Firm, supports customers by providing a full range of accessible banking facilities to everyone.
It is therefore intended to drive financial inclusion, engender socio-economic growth and national prosperity by meeting the needs of the Gambians and their businesses in their quest to become the bank of choice.