In today's digital age, customers expect seamless experiences when interacting with businesses, regardless of the channel they choose to engage with. To meet these expectations, companies must break down the silos between different departments and technologies to create a unified omnichannel strategy. This strategy can help create synergy and...
…Leveraging the power of public relations for organisational success Building and keeping a positive reputation has become more important than ever in today's dynamic and highly competitive business environment. Businesses are under pressure to do more than merely execute an innovative marketing campaign. Customers are becoming more discerning, critical and...
“Who said it was raining?” This question, simple on the surface, touches on the very core of our global dialogue. It raises issues of perspective, communication, and understanding intrinsic to the concept of civilization. Evoking the timeless journalistic axiom, “When someone tells you it is raining, and another tells you...
Finance leaders can drive high performance by ensuring their activities are properly aligned with the organisation’s goals and strategy. AICPA & CIMA’s PAUL ANINAKWAH offers advice on what this means in practical terms. All senior finance leaders have an important role to play in the formulation of their organisation’s goals...
In today's interconnected world, where digital transformation and data-driven decision-making are paramount, the boardroom must give cybersecurity its highest priority. Cyber threats have evolved from being a technical nuisance to a critical business risk that can have profound consequences on an organization's operations, reputation, and financial health. This essay...
In a recent revelation that has sent shockwaves throughout Ghana, the government has restructured a staggering GH¢203billion in domestic debt through the Domestic Debt Exchange Programme (DDEP). While the government may celebrate this as a feat of fiscal prudence, the real question is: what has this restructuring done to...
A few short years ago, it would have been almost unthinkable that people would open their lives to total strangers to the extent we now see happen all over. You might have considered crazy, if you said a time was coming when people will take photos of the food...
The real secret to achieving your goals is to identify what it is you really want to do and not to stop until you get there. The secret to achieving your goals, quite simply, is consistency. Find below a few pointers to help you get there. Create a plan for yourself. This...
Russian language study is hitting magnificent roadblocks in Africa. For these several years after Soviet's collapse, Moscow has been stepping up efforts to strengthen Russian language study and its culture across Africa. But there have been little tangible results largely due to low motivation towards the language, its usefulness...
MSMEs are the global economy’s backbone, and are particularly vulnerable during economic downturns. This paper proposes a collaborative framework involving industry, academia and government to bolster MSME resilience and growth. Ghana's MSMEs are not just businesses; they are the economy’s lifeblood, contributing significantly to employment and community development. They represent...

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