Aside from the various trends discussed in my last piece, there are many others which have happened since the arrival if COVID-19 and its constraints.
They most important lesson to note as industry players, and those hoping to get in, is that e-commerce is a demand-led industry wherein customers push...
The “Unknowns Unknowns’’ has presented today's economic crisis, which is mainly attributed to Covid-19 pandemic ‘a priori’ recession, unemployment, low wages, fiscal deficits etc. The effect of this global pandemic is insurmountable with similar economic weakness witnessed during the Great Depression of the 1930s which saw the stock market...
The Hogbe Institute, has postponed this year’s Anlo Hogbetsotso-Za after consultation with the Local Organising Committee of the annual festival.
The postponement, which is due to concerns for public health and safety following the Covid-19 pandemic that has hit the country since early this year, also has the support of...
The Savanna Agricultural Research Institute (SARI) of the Council for Scientific and Industrial Research (CSIR) has called on government to regularize BT cowpea, a genetically modified variety.
The new insect resistant improved cowpea variety developed by the Institute in collaboration with partner institutions, has the potential to boost cowpea production by...
The third edition of the prestigious Ghana Business Leaders Excellence Awards Ceremony has now been rescheduled to take place at the classy Swiss Spirit Alisa Hotel, Accra, on Saturday 17th October 2020. This follows lifting of the Presidential embargo on the organisation of Awards Ceremonies.
The Senior Minister, Yaw Osafo...
The GCB Bank Limited has refurbished and expanded the Judicial Service Clinic, in Kumasi, to cater for the health needs of judicial service staff and the general public.
The eight-bed ward facility, comes with a well-equipped laboratory, a well-stocked pharmacy with drugs to last for at least months, a consulting...
The recent announcement of Dr. Ngozi Okonjo-Iweala as the new Director General of the World Trade Organisation will forever be remembered in the annals of history – the first woman and African to be chosen as Director General. Achieving this feat did not come easy, as it was fraught...
During the pandemic, wealthy countries led the way in rapidly developing and producing COVID-19 vaccines. The same countries then bought up and administered those vaccines to their own populations, and have even ordered boosters for already-vaccinated people. Meanwhile, many developing countries have not been able to deliver even one...
‘A brand is something that has a clear-cut identity among consumers, which a company creates by sending out a clear, consistent message over a period of years until it achieves a critical mass of marketing’ - Phil Knight
One word that is often mentioned during conversations about brands is...
