The Royal Senchi Hotel has maintained Mrs. Akosua Amoateng as the International Brand Ambassador of the four-star hospitality resort.
A statement by the hotel, signed by Mr Emmanuel Mensah, Head of Sales and Marketing and copied to the Ghana News Agency in Accra, said Mrs. Amoateng met and exceeded the expectation of the hotel’s management – by not only marketing the hotel globally, but also promoting the culture-rich country of Ghana to the world by leveraging her wealth of networks and influence.
It said Mrs. Amoateng was appointed an Ambassador for the hotel in 2019, following President Nana Addo Dankwa Akufo Addo’s ‘Year of Return’ declaration that saw many people in the diaspora coming home and experiencing rich Ghanaian culture at the Royal Senchi Hotel.
The statement said two years on the quantum of visits to Ghana and the hotel, and the potential numbers in the months and years ahead, were traceable to her role – leaving management with no other option than to renew their relationship with the media personality.
It said the peak of the pandemic was a very challenging period for many businesses, especially for those in the tourism or hospitality space, and presented the Royal Senchi Hotel with an opportunity to appreciate its strengths and capabilities and the critical measures needed to turn things around.
In the face of these challenges, Mrs Amoateng made sure that the hotel received a constant flow of guests from various parts of the world, the statement said.
“It has been a wonderful journey with her, and we look forward to an even better future together. The Royal Senchi Resort continues being committed to promoting our time-honoured heritage and artistry with a jealously-guarded set of values and devotion to class.”