Communicating the Essence of Your Brand: An Exceptional Fashion MasterClass


HSA PR, a leading Public Relations and Communications firm based in Accra, Ghana, is hosting a series of MasterClasses on how fashion houses can best craft compelling stories and create broad brand recognition and patronage.

With over 1.37 billion people, Africa remains the second-largest continent by population. Given the richness of cultures, ethnicities and stories, the continent is a source of untapped potential for the fashion industry (valued at $1.7 trillion worldwide as of January 2022). Not only can fashion houses create masterful work inspired by this continental diversity, but they can also scale their businesses to exceptional heights. Further, by investing more in the fashion industry, there is potential to uproot creativity, foster employment and upscale economies.

The MasterClass, titled ‘Communicating the Essence of Your Brand’, is an exciting opportunity for fashion houses to harness vital Public Relations skills that will elevate their brand recognition. These skills range from effectively identifying target audiences, curating appropriate messaging, disseminating information on audience-specific platforms, to excellent communication strategies.

The first MasterClass, which will be held on February 16th, 2023, will be a hybrid event, with the in-person session being hosted at the Kempinski Hotel Gold Coast City (with a limit of 40 seats). This will be followed by two virtual-only MasterClasses on February 21st and 23rd, 2023. The hybrid and virtual events will each start at 9 am GMT. The registration fee is GHS 1500 and attendance is strictly by registration. The registration link is

HSA PR looks forward to helping you craft a communication strategy that tells your story well, reaches your target market/audience, creates visibility and yields great results.

About HSA PR

HSA PR is a Public Relations and Communications firm that specializes in capturing the essence of brands, personalities, organizations and entities. They have supported corporations, law firms, educational institutions, politicians and executives with their services, with a focus on Ghana and the African Continent. Collectively, they have 20-plus years of experience in public relations, marketing and communications across the continent and around the world. They curate individualized strategies that align with as well as enhance our clients’ goals. They specialize in bespoke Public Relations and Communications engagements centered around each of their clients’ unique ethos, mission, vision and direction.

For more information, please e-mail at [email protected]

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