Digicraft Company Limited has been adjudged the Advertising Agency of the Decade at the 4th National Communication Awards 2022.
The awards ceremony which took place in Accra last weekend honoured outstanding people and organizations that are advancing Ghana’s communications sector.
Expressing excitement about the award, Chief Executive Officer of Digicraft, Kwaku T. Danso-Misa, said his company believes in the human potential to accomplish so much more in an environment that is supportive, inspiring and progressive.
He said the company prides itself in the following: efficiency, professionalism, innovation and unique customer experience.
As an indigenous company in the marketing communications space, he explained that the journey to the top has not been easy.
“Competition has been fierce locally and internationally but we have stayed relevant, evolving with the digital age and making sure our success reflects that of our partners. When clients call on us they know 24/7 we can be reached and we will commit a 100 percent and more to define and project their ideas and values. So it occupies a valuable space in the minds of your target audience.
“We are thankful to the clients who trusted us by giving us the opportunity to serve and also to our families for all the prayers, love and support. God knows the agency job is so demanding and can easily consume you,” he said.
For his part, Digicraft’s Chief Operating Officer (COO), Kwasi K. Danso- Misa, also reassured clients and prospective ones of the company’s commitment to ensuring that Digicraft comes up with marketing campaigns that help clients reach their intended targets as well as differentiate them from other brands.
“Clients should expect our unwavering commitment and support to ensure their brands are successful. At Digicraft, we pride ourselves on being a responsive agency to our client’s requests. We strive to improve every year and be a better version of ourselves. Clients can expect a better understanding of the marketing terrain and better marketing and creative strategies to help them differentiate their brands,” he added.
The COO further explained that Digicraft works with a 7-point strategy framework that ensures that its campaign strategy delivers the desired success for clients.
According to him, the framework is called the ‘SB7 framework’, which can be found in every compelling story: “Our approach is to tell our client’s brand story by informing their target customers of the success they stand to gain if they choose their brand. Clients should expect us to ensure that their brands will always stand out and be different when they work with us”, he added.
Outstanding CEO of the Year
In addition to the Agency award, the CEO, Kwaku T. Danso-Misa also received the CEO of the Year in the marketing category.
Narrating the birth of Digicraft, Mr. Danso-Misah shared his story as a very determined young man who had graduated from the university with a brilliant idea borne out of an assignment he did while on campus.
“I was out of university when I birthed the company Digicraft. In fact, as a student at the College of Art at the Kwame Nkrumah University of Science and Technology (KNUST), one of our assignments was to create an identity programme for our own business. I remember thinking in the process of doing this assignment, how amazing it would be to actualize this project or dream after university.
“To be honest, I did not have any clear vision of what I was creating but I had so much self-belief and was extremely committed to the project. I was everything when I started: C.E.O, creative director and designer, marketer, production manager and all this started in my bedroom with the full support and endorsement of my parents,” he said.
He recounted times when clients would want to come to his office and he would respond by saying “because you are so special, I will rather come to you”.
Mr. Danso-Misah said the many parts eventually came together over the years and today, Digicraft has become a generational brand.
The success journey according to the CEO is also as a result of an internal system that has been put in place to inspire staff members and make sure they are efficient, professional, creative, innovative, and customer-focused.
He said the cultures and values that have brought the company far includes efficiency and the development of an internal system that motivates the team to deliver quality work.
“Secondly, professionalism, understanding the ethics of the craft, and exhibiting respect and humility for each other and the competition. Thirdly, innovation, allowing our minds to think differently, knowing that whatever we are doing, we are offering solutions that differentiate our clients from their competitors. Lastly, I’ll say the customer experience. We show how committed we are to our customers by being available to them 24 hours a day, seven days a week,” he stated.
Digicraft is a marketing company that specializes in creatively and cost effectively positioning products and services. The company offers the full complement of marketing, creative, branding, advertising and public relations services using strategic integrated marketing communications, planning and implementation.
The company has over 19 years of industry experience and has between that period worked with top brands in the country including; Guaranty Trust Bank, Access Bank, Ghana Commercial Bank, TF Financial services, CBG, South African Airways, G-Money, Enterprise Group (EIC, ELAC, EGL AND EP), Kasapreko ,GIHOC Distilleries, Sky Water, Safare Tissues, Blackwell Realty Development and Imperial Homes, among others.