Jumia promises customers better prices as it launches ‘Black Friday’


With the current economic crisis in the country, Jumia Ghana has assured customers of sticking to its old prices to help them make purchases ahead of the Christmas occasion at affordable prices, as part of this year’s ‘Black Friday’ celebration.

According to Country Manager for Jumia Ghana, Richmond Carlos Otoo, the company understands the current situation and does not want to further burden consumers with high prices of goods. To do that, he said, his company has put in place a lean and sustainable logistics supply chain.

Mr. Otoo indicated that for Jumia, environmental sustainability is at the heart of its business; hence, they always ensure that things done do not have a negative impact on either the consumer or the environment.

“Across our supply chain, sustainability is key to Jumia – ensuring that whatever we are doing is not having an adverse impact on the environment, consumers and also our sellers. We understand how cost of living has become difficult now, so we are looking at delivering sustainably as well,” he said.

As part of Jumia making it possible to make deliveries come at a cheaper cost, it has partnered with some companies that offer mobility delivery services to help in the delivery of goods to customers.

While ensuring customers get products at a cheap price, the company is also intentional about the environment, hence adopting environmentally friendly materials to package products which ensure the safety of the product as well.

This year’s ‘Black Friday’ sales festival will start from November 04 – 27, 2022 to enable consumers have enough time to enjoy the best deals on top-quality products across various categories. While there will be explosive deals every Friday throughout November, every day is a great day to shop management has said.

For her part, Abigail Ayisi Oforiwaa said their customer service team has been strengthened to provide assistance and good and better services to customers, both before and after sales during the period.

Among some of the many deals on the Jumia app for the ‘Black Friday’ sales are included flash sales, treasure hunts and fun games, among others. According to her, warehouse operations have been optimised with lots of marketing, engagement activities and customer service teams ready to assist with all complaints and order placements. She added that it will be rewarding for both sellers and consumers.


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