Made in Ghana Europe Festival to promote Ghana-Spain cultural relations

Made in Ghana Europe Festival to promote Ghana-Spain cultural relations

In partnership with the Spanish Embassy in Accra and the Ghana Embassy in Madrid, Made In Ghana Consulting Ltd will host Made in Ghana Europe Trade Show and Festival in Madrid come August.

According to the organisers, Madrid has been chosen to host the trade show, conferences and Arts/Tourism Expo to feature products and services by Ghanaian entrepreneurs from Ghana and across Europe.

This was disclosed by a Director of Made in Ghana Consulting Ltd, Tony Bonsu, after a fruitful meeting of his organisation and the Spanish Embassy in Accra. “The festival expects to attract members of Association of Ghana Industries (AGI), Ghana Export Promotion Authority (GEPA), Spain-Ghana Chamber of Commerce, as well as businesses owned by Ghanaians in all 26 countries of the European Union”, says Mr. Bonsu.

It seeks to be the preferred reference point for Ghana’s biggest players in business, tourism, arts and culture, hints Mr. Bonsu.

Asked what the key goals of the festival are, Mr. Bonsu says “It aims at amplifying Ghana’s trade- exhibition of products & services, our culture: Ghana-Spain intercultural relations, and the best of our talent.”

According to Tony Bonsu, Madrid, the capital of Spain was selected to host the continent-wild version of the festival for its vantage location and hospitality.

Made in Ghana Europe, which is organised by Made In Ghana Consulting Ltd, is in collaboration with the Ghana Embassy in Madrid, Ministry of Foreign Affairs and Regional Integration, Ministry of Tourism, Arts & Culture, the Spanish Embassy in Accra, Casa África and Spain-Ghana Chamber of Commerce (SGCC).

Casa África operates by bringing Africa and Spain closer through economic, social and cultural activities; while SGCC seeks to promote and increase bilateral relationships between Spain and Ghana, offering support to companies in both markets.

Referring to it as ‘laudable project’, the Spanish Ambassador to Ghana, Javier Gutiérrez, pledged his embassy’s support for the project, ensuring the partnership of organisations relevant to the success of the festival, including Casa Africa and Spain-Ghana Chamber of Commerce. He also pledged to facilitate the participation of Spanish artiste to perform, possibly collaborate and have masterclass with locals to benefit both markets.

Brand Ambassador Samini reiterated that the organisers plans to ensure these collaborations come to fruition.

In preparation towards the launch of the project at the Ghana Embassy in Madrid this May, core executives of the Planning team are expected to pay a courtesy call on Muhammad Adam, Ghana’s Ambassador to Spain and attend various meetings with key organisations and partners in Spain from April 10 to 20, 2022. The organisations includes leadership of Ghana Union in Madrid.

The team will then meet with executives of Madrid Convention Bureau, Próxima Estación and Skyline Eventos – local event managers of the festival in Spain – before embarking on a tour, and production meetings with technical team of IFEMA – Madrid, venue for the main festival. Made in Ghana-Europe is part of the global project launched by the Deputy Foreign Affairs Minister, Thomas Mbomba, at his Ministry last August.

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