Fidelity’s digital banking campaign taps KiDi as brand influencer

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Data privacy must be at the fore of digital currency policy - Fidelity Bank MD
Photo: Julian Opuni, MD, Fidelity Bank Ghana

Fidelity Bank Ghana, one of the leading banks in Ghana, has named highlife and afro-beat singer-songwriter KiDi as the brand influencer for its innovative bouquet of digital products and services at the launch of its Digital Banking Campaign on Monday.

The Fidelity Digital Banking Campaign seeks to reinforce the value and safety of digital financial transactions, especially against the backdrop of COVID-19.

Fidelity’s innovative portfolio of digital products includes such amazing products like the Fidelity Mobile App, Fidelity Online Banking, Fidelity USSD, Fidelity’s online account-opening portal, Fidelity’s POS system and, of course, Kukua – Fidelity’s WhatsApp Banking Assistant, among many others.

The award-winning and talented musician, known in real life as Dennis Nana Dwamena said: “I am proud to partner with Fidelity Bank, a bank that is transforming the lives of its customers with its digital products and services. I am excited to spread the word about the many benefits of the bank’s digital products and services, as I can attest that they make my life easier”.

Speaking on the partnership with KiDi, Nana Esi Idun-Arkhurst – the Divisional Director, Retail Banking of Fidelity Bank Ghana, said KiDi is the right inspirational person with dynamism and cross-generational appeal to promote the bank’s full innovative digital bouquet of products and services. “The energy and ambition that he reflects is an incredible match with our digital initiatives and our commitment to excellence.”

Nana Esi added that: “Digitising our banking operations remains a key aspect of our business strategy as we seek to make customers happy in their daily financial transactions. We will continue to deploy innovative technology to meet the changing needs of all of our customer segments”.

This Digital Banking Campaign, which will run for the next few months, emphasises Fidelity’s concern for the safety of its customers in this COVID-19 era. Indeed, the best way to comply with the COVID-19 protocols is to use digital banking products and services.

Fidelity digital products and services provide the necessary ease and convenience that enable customers to transact from anywhere and at any time without having to physically go to any branch. The public can use ‘Kukua’ – Fidelity’s 24-hour WhatsApp Banking Assistant, for fund transfers, airtime top-up, exchange rate checks, mini statement reviews, account balance checks and ATM and branch location; all in real-time.

Customers can also utilise the upgraded Fidelity Mobile App to perform payments such as account to wallet and reverse transactions, utility and cashless payments using Fidelity GhQR, as well as international transfers, FX sales, travel notices in addition to local account transfers.

Fidelity Bank’s Digital Banking Campaign is testament to its ‘Together We’re More’ brand promise that views success as a collaborative effort between itself, customers and the general public. Truly, Fidelity has demonstrated that by working together with its customers, they can collectively achieve greater things.

In a little over a decade, Fidelity Bank Ghana has grown from a discount house to a tier-one bank and is now the largest privately-owned Ghanaian bank. The bank currently serves its customers in 75 branches across Ghana and is a leader in the digital banking revolution. Fidelity Bank has also revolutionised the agency banking space in Ghana with over 4,000 agents across the country, and is the undisputed champion of inclusive banking in the country.

The bank has two subsidiaries – Fidelity Asia Bank Limited, which is a wholly-owned subsidiary in Malaysia; and Fidelity Securities Limited. In a short period of time, Fidelity Bank has become a household name in Ghana by adopting a customer-centric culture and delivering consistently on the promise of making a difference in the lives of all stakeholders.

The Fidelity Bank brand has an infinitely positive outlook on life, and the brand’s tagline of ‘Believe with Us’ speaks to this. The bank believes that if all stakeholders come together, nothing can stand in the way of progress because ‘Together, We’re More’.

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