The Ghana Beverage Awards Committee has officially closed nominations to the general public and all beverage companies ahead of the Awards event in March 2020.
The nominations opened on 12th December 2019, and offered both the public and beverage companies an opportunity to nominate both beverages and companies for awards in different categories.
Under the theme ‘Inspiring Excellence in Ghana’s Beverage Industry’, the awards will promote both local and foreign beverages as well as participation of small-scale beverage enterprises in the awards scheme.
Speaking after the close of nominations, the Chief Executive Officer of Global Media Alliance (GMA), Ernest Boateng, shared some statistics from the nominations received;
“We had received over 500 nominations from both the public and beverage industries at close of the nomination period. This shows an increase compared to the nominations we received last year. We can see the interest and growth being experienced by the Awards Scheme, both from the general public and potential winners,” he revealed.
In the lead-up to this year’s awards, a Beverage Industry Tour will be organised so the GBA board can visit all nominated industries to be familiarised with their work and practices. This initiative is one of the activities which have been introduced leading up to the 2019 Awards Night. The tour will be held in the last week of February.
This year, GBA has introduced two new categories – Local Beverage Advertisement of the Year and International Liqueur of the Year. The new categories’ addition is to acknowledge feedback from stakeholders, particularly consumers who have been instrumental in the nominations phase. The Local Beverage Advert of the Year Award goes to the brand in the year under review that is enjoying massive public appeal with its creative publicity.
Voting will begin from 2nd March to 20th March 2020 for the ultimate award of the year, which is the Product of the Year. Voting can be done via the GBA website (ghanabeverageawards.com) and via a yet-to-be-announced USSD code. GBA 2019 will be held on 27th March, 2020.
The Ghana Beverage Awards are organised by Global Media Alliance. Supporting partners are the Food Research Institute (FRI) under CSIR, Ghana Tourism Authority (GTA), Consumer Protection Agency and the Food and Beverage Association of Ghana (FABAG).