MTN Ghana has been adjudged PR Organisation of the Year (Telecommunications Sector) at the 8th National PR and Communications Awards organised by the Institute of Public Relations, Ghana. This is the fourth time MTN Ghana has won this award.
MTN Ghana won the highly coveted PR Organisation of the Year Award based on the effective and well-executed PR strategies the business used in reaching out to its diverse publics during the year. MTN was praised for excellently championing PR campaigns which positively impacted and enhanced the organisation’s image. MTN has consistently deployed strategies which inform and engage customers all year round in the areas of Consumer Education, Advocacy, Social Media, Issue and Crisis management among others.
In addition, Olivia Mifetu-Internal Communications Advisor at MTN Ghana, was adjudged Internal Communicator of the Year.
Commenting on the awards, the Corporate Services Executive, Mr. Samuel Koranteng said: “I am glad MTN has won this award once again. As the largest telecommunications company with millions of customers, and having listed on the Ghana Stock Exchange, it is very critical that MTN consistently adopts varied strategic ways to reach out to its customers. We have been consistent in ensuring that customers are well-informed and receive first-hand information from the organisation.
“I wish to congratulate Olivia Mifetu for being adjudged the Internal Communicator of the Year. At MTN people matter to us, and as a global organisation MTN places premium on keeping employees informed about the business and about the industry. Olivia has been a dedicated member of the team for several years, and I am glad her commitment has been recognised,” he added.
Over the years, MTN Ghana has won many awards from the Institute of Public Relations: including PR Organisation of the Year; Best Community Relations Programme of the Year; Best in Crisis and Issues Management; and Best in Non-For-Profit Organisation among others.
The IPR Excellence Awards aim at honouring and recognising the achievements and positive contributions of Public Relations units to their organisations. They were also instituted to promote professionalism in the practice of PR in Ghana.