The second edition of the Credit Unions ‘Rebranding Conference’ is slated for next month, February 2020, at the Credit Unions Training Centre (CUTRAC), at Kasoa in the Central Region.
The Micro WATCH and the Ghana Co-operative Credit Unions Association (CUA) initiative is intended to bring together facilitators and participants from across Africa to deliberate and brainstorm on policies and practices that can position Credit Unions as financial institutions of influence.
The two-day event is targeted at enlightening participants to explore the role of branding in profit maximization, strengthening Credit Unions to create a solid and sustainable brand. It will also look at the interpretation of innovative branding methods to business owners, improving credit unions’ brand visibility among others in this critical era for financial institutions in Ghana.
The theme of the two-day conference is “Developing Innovative Brand for Credit Unions VIS-À-VIS the Ghanaian Financial Sector Challenges.”
Some of the key personalities billed to be part of the event include Dr. Samuel Nana Yaw Simpson of the University of Ghana Co-operative Credit Union, Maame Afua Essel of Vodafone Ghana, Mr. Kofi Adimado of Queen of Peace Co-operative Credit, among others.
The maiden edition dubbed, “Credit Union Rebranding Conference 2019” was a landmark event that brought together connoisseurs in the financial sector, stakeholders and practitioners.
The out-going General Manager of Credit Union Association, Mr. Asiamah, said this laudable initiative will go a long way to enhance the services and visibility of Credit Unions in Ghana and should be recurrent.
The former General Manager of CUA, Mr. Emmanuel Oduro Darko, at the earlier summit, commended the major impact Credit Unions are making in the development of the informal and microeconomic sector of the country.
However, he bemoaned the poor brand visibility and marketing culture amongst Credit Unions and called for a buildup of the best standard and innovative practices to transform Credit Unions.