World’s technology giant Samsung Electronics has announced Ghanaian high-life and afrobeats singer-songwriter KiDi as its brand ambassador. This announcement comes at a time when Samsung wants to position the brand to be “cool” for consumers.
The very talented highlife, afrobeats and afropop singer KiDi, born Dennis Nana Dwamena is one of Ghana’s most promising young stars. The much-loved singer has grown with his career and has quickly emerged as one of the leaders of the new school of Ghana highlife music. Hit songs like ‘Say You Love Me’, ‘Odo’ and the more recent ‘Adiepena’ has garnered huge following for the budding star, making him a household music icon.
Mr. Eugene Nahm, Managing Director of Samsung Ghana noted that KiDi’s music career trajectory exhibits and exudes characteristics that truly reflects Samsung’s brand promise and aspirations for the new decade.
“It’s an honor to have a young music icon like KiDi, who is loved by many Ghanaians, associated with Samsung. The music star will promote the brand’s smartphone devices with focus on our Galaxy A Series. KiDi’s tech lifestyle infused with music fits well into our DNA,” said Mr. Nahm.
Speaking on his association with Samsung, KiDi said “It’s an absolute thrill to be brand ambassador for a top global brand like Samsung. This partnership is all about the progress and growth with mutual benefit. On this journey we aim to achieve more bringing more value to Ghanaian consumers”.
The one-year ambassadorial deal is expected to create a mutual benefit between KiDi and Samsung as well as raise more brand awareness for all Samsung products in Ghana.
Samsung has been inspiring the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of smartphones, TVs, wearable devices, tablets, digital appliances, network systems, and memory, system LSI, foundry and LED solutions.