eCampus LLC, a leading educational technology (EdTech) firm, saw out competition from four other start-ups to emerge winner of the Ghana Investment Promotion Centre’s (GIPC) National Champion Start-up Pitch Competition.
The GIPC, with its commitment to encouraging and promoting investments in Ghana, as well as providing an attractive incentive framework and a transparent, predictable and facilitating environment for investments in Ghana, organized the event in partnership with the Ministry of Economy of the United Arab Emirates (UAE).
The competition, which was open to start-ups which have been in existence between two to seven years, as well as having annual revenue of US$100,000 to US$1,000,000, saw pitches from Talents in Africa, Divine Brainz, Service Hub Ltd and Napsa Auto Spa services.
Each participant was given a maximum of 10 minutes for its presentation and another 10 minutes to answer questions from the panel of judges. The criteria examined were the presentation, the business model, financial evaluation and market analysis.
eCampus, which seeks to revolutionize education in the classroom and the boardroom, by making learning adaptive, personalized, and informally accessible to employees and students using artificial intelligence was adjudged as possessing a sustainable business model.
Cecil S. Nutakor, its founder and CEO, who made the pitch, was commended for his grasp, not only the solutions he seeks to provide but also the business principles required to execute them.
“I am quite glad that the hard work and dedication is paying off. However, we will not rest on our laurels but seek to improve as we progress. Having a board which demands nothing short of excellence can be quite tasking yet it has served me well as I strive to be continually prepared. Hopefully, we will return with the prize money but more importantly, we will have the exposure and experience as well,” he said after his start-up was announced as the winner.
Edward B. Ashong-Lartey, Director of Investor Services at the GIPC, commended all participants for their resilience and encouraged them to get a better understanding of their products, so as to be able to respond succinctly whenever an opportunity arises. He further indicated the centre’s commitment to businesses of various capacities.
“I want us all to remember that the GIPC does not only cater for foreign businesses, we have products for every type of business, be it big or small. We have competent people to engage you and point you in the right direction. We might not always provide direct financing but through us, you can get what you want to support your business,” he added.
eCampus will represent Ghana at the 10th Annual Investment Meeting, slated for March 24-26, 2020 at the Dubai World Trade Centre, UAE, where it will be competing against participants from 80 other countries for the grand prize of US$50,000.