Prudential Life Insurance launches a free COVID-19 benefit to cover its customers

Prudential Life head office, 335 Place

In response to the COVID-19 pandemic outbreak which is impacting the world and threatening the lives and wellbeing of Ghanaians, Prudential Life Insurance Ghana has introduced a free COVID-19 benefit, called Pru Covered-19, to support new and existing customers.

The innovative Pru Covered-19 benefit takes effect from March 30, 2020 for existing customers and activated from the policy start date for new customers. For the next 45 days, the benefit will provide Prudential Life customers with a COVID-19 cover under their in-force policies. There is no waiting period for existing customers and a two-week waiting period for all new customers under this benefit due to the emergent nature of COVID-19.

The Pru Covered-19 includes:

  • A Diagnosis Benefit which pays a lump sum once a customer receives an official COVID-19 diagnosis.
  • A Hospitalization Benefit due to COVID-19 that provides the customer with daily cash pay-outs for up to 30 days
  • A Death Benefit that pays a lump sum to the customer or their beneficiaries as a result of a COVID-19 related death.

Emmanuel Aryee, the Chief Executive of Prudential Life Insurance Ghana, said: “At Prudential, we take pride in providing vital products and services that make people feel secure and comfortable in the face of uncertainty. In these extraordinary times when we face adversity, our work is even more critical. We prioritize the safety of our clients and their families and we are demonstrating this with the introduction of the Pru Covered-19 benefit.” This is Prudential’s contribution to alleviating the impact of the pandemic in Ghana.

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Prudential Life Insurance Ghana is a top five life insurance company in Ghana. It employs approximately 100 staff, over 1,500 agents with over 2 million customers. It is a wholly owned subsidiary of Prudential Plc.

Prudential plc is an Asia-led portfolio of businesses focused on structural growth markets. The business helps individuals to de-risk their lives and deal with their biggest financial concerns through life and health insurance, and retirement and asset management solutions. Prudential plc has 20 million customers and is listed on stock exchanges in London, Hong Kong, Singapore and New York.

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