The Ghana Tourism Authority (GTA) has launched the 2020 National Chocolate Day, to promote domestic tourism as well as build a culture of consumption for cocoa’s processed products among Ghanaians.
The launch, which took place in collaboration with the Cocoa Processing Company (CPC) and COCOBOD, is themed ‘My Chocolate Experience: My Holistic Well-Being’.
National Chocolate Day will be observed from February 10 to February 14, 2020.
In a speech read on behalf of the Tourism Minister, Madam Barbera Oteng-Gyasi, the minister noted that the annual celebration has become a phenomenal activity in Ghana since it was introduced in 2005.
She said to coincide with Valentine‘s Day, February 14, to promote the consumption of Made-in-Ghana chocolate and cocoa-based products.
Madam Oteng-Gyasi said the National Chocolate Day is also to position cocoa and the chocolate experience as a strong element of the Ghana tourism experience, saying this had been largely successful with the Day being an important feature in the tourism calendar of events.
She added that this year’s celebration will begin with a Digital Campaign Competition wherein contestants post a picture of themselves enjoying chocolate, or any product produced with chocolate, at a hospitality establishment on social media.
Other activities lined up for the celebration include a Cocoa Art Competition starting from Monday, February 10, whereby artists submit a painting depicting the Cocoa-story to the Accra Tourist Information Centre.
The general public is encouraged to partake in ‘My Chocolate Experience’ by sharing their daily chocolate experiences online through the Ghana Tourism Authority social media platforms.
Participants are encouraged to like the pages, take a picture of themselves with any made in Ghana cocoa product, and share their experiences with the hashtag #chocolateday2019 and #MyChocolateExperienc #lEatGhana. The winners of both competitions will be awarded on February 14.
There will also be ‘My Chocolate, My Experience’ at the Cocoa Clinic on Wednesday, February 12, where chocolate and other cocoa products will be shared to the patients and staff.
The 2020 National Chocolate Day celebration will be observed at the Alisa Hotels on February 14.
Also present was Nana Agyemang Ansong, Marketing Manager-Cocoa Processing Company (CPC), who said the Chocolate Day celebration is very important as Ghana is known globally for the production of cocoa beans considered the best quality in the world.
He said over the years, the Golden Tree brand has consistently and reliably played its role in observing the Day, as it is used for gifts and souvenirs.
Nana Ansong said: “Today, National Chocolate Day has become so attractive and prestigious that it is now a major tourist attraction in the country, contributing positively to tourism in Ghana”.