Entrepreneurship is the only way to survive evolving digital age

As the new digital age with its emerging technologies continues to shape and drive reforms in almost every aspect of work, students have been urged to develop entrepreneurial skills in order to be relevant – as employees or on their own as business owners.

The Chief Executive of Legacy and Legacy and motivational speaker, Mrs. Comfort Ocran, asserts that the global digital revolution has greatly affected the job market, thus requiring jobseekers to possess certain competencies to excel.

She observed that students, and the youth in general, should endeavour to have a long-term strategic view of their lives in order to position themselves to meet changing market demands.

But chiefly, she said, this should be done while taking opportunities in and outside campus to develop a good entrepreneurial culture.

Mrs. Ocran, who was speaking on the topic ‘Empowering the youth through entrepreneurship’, as part of the annual entrepreneurship series at the Kwame Nkrumah University Science and Technology (KNUST), urged students to strive in also seeking knowledge that may be outside their selected field of study when they have the opportunity.

She stated that: “There is a need to gather various skills from different environments in order to make a change,” adding that being multi-skilled is the new way to go.

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A cross-section of student participants at the ‘Entrepreneurship Clinic’

But with technology now being a driving force, she pointed out that jobseekers are expected to be more digitally-savvy and cited several examples of jobs that have been affected by emerging technologies, among others.

This year’s ‘Entrepreneurship Clinic’, which is organised by the Centre for Business Development of the KNUST for all students – especially final-year students, is being held under the theme ‘Empowering the youth through entrepreneurship’.

Mr. Samuel Yaw Akomea, Head of the Centre for Business Development of the KNUST, noted that entrepreneurship should be the way forward to address and help expand the economy, while solving the soaring number of graduate and youth unemployment.

He explained that KNUST seeks to expose and build the competencies of students – not only academically, but also offer a way out for them to be able to survive economically with or without being employed by others.

He said, for the next five weeks, participants of the yearly event will be exposed to industry players who are expected to share their experiences.

Participants will be awarded certificates at the end of the programme. The certificate is said to be equivalent to a full entrepreneurship class offered over a whole semester.

The renowned author of motivational literature material and also motivational speaker, Rev. Albert Ocran, who is also a resource person at the entrepreneurship clinic, encouraged the students to be solution-oriented.

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While speaking on the topic ‘Unlocking career potential through entrepreneurship’, he opined that successful entrepreneurs are ‘problem solvers’.

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