Global auto major Changan Automobile Corporation along with Stallion Motors, its exclusive national partner in Ghana, launched the new models CS55 and CS95. The other models displayed at the launch included Alsvin & Eado in saloon segment and CS15, CS35, CS75 among its SUV range for customers to experience Changan’s wide model range.
Stallion is a household name in Ghana, it owns a major part of the New Car Business. It is undoubtedly one of the strongest players in the automotive industry by the virtue of its vast distribution network. The exclusive national partnership with Changan in Ghana brings the best in class products and service to the Ghanaian consumer. These popular vehicles are best engineered for the road severity in Ghana.
Mr. Mahesh Mahtani, Country Director for Stallion reiterated that the launch of the new models from Changan adds to the range and shows the company’s commitment towards bringing feature packed best in class quality in affordable range to the Ghanaian customers. The company has sales and service outlets in Accra in 3 locations located at Graphic road, Tema motorway & Spintex and outside Accra at Kumasi, Cape Coast & Tamale. It has invested in a state-of-the-art central auto parts and service center at Accra to support the distribution of genuine parts across the nation for the upkeep of these vehicles. The service facilities offer preventive maintenance, mechanical and electrical repair to body shop and paint booth and are periodically trained by Changan to ensure best service delivery.
Mr. Vinnie, Vice Director for Middle East and Africa region from Changan International Corporation stated that Ghana is a very important market for Changan’s global business. The new range of vehicles namely CS 55 and CS 95, mid and high-end SUV are equipped with new-generation platform, contemporary design and will offer best-in-class efficiency, performance and comfort. These vehicles will further augment the brand ethos of “Lasting Safety”. As the leading Chinese car producer, our target is to be one of the top 10 global car brands by year 2025 with more than 6 million units for annual sales.
Changan is one of the top leading Chinese auto brands that is gaining immense popularity worldwide and is known for its value offering across automotive segments. Changan automobile boasts an industrial history stretching back 157 years. With 61 years of experience in building and selling passenger vehicles, Changan is an early leader in the auto industry. Each day, more than 8,500 consumers buy a new Changan worldwide and it is increasingly becoming one of the trustworthy brands in the West African market. The products go through multiple harsh durability and reliability tests, every year. Extensive ‘extreme heat tests’ by road testing are done for each line of Changan products in regions with very challenging conditions, such as dusty environment, hot weather, corrosion etc. to technically adapt the product into local driving conditions. Changan has been awarded the ‘High Quality and Safety Control Enterprise of the Year’ 2017. The new models are therefore the best for the Ghanaian roads.
Changan CS55 is designed and developed by Changan’s European Design team and its shape draws inspiration from Obsidian (Vulcanic Glass). It is equipped with 1.5L Petrol turbo charged engine with115 KW/225 NM Torque and 6 speed automatic transmission.
Changan CS95 is a work of art that integrates a Butterfly front face design philosophy into extraordinary functions. CS95 is equipped with the Blue Core 2.0L turbo GDI direct injection supercharged engine – which is the best in class. It’s joined with the globally advanced Aisin 6-speed automatic transmission and the latest BorgWarner NexTrac intelligent all-wheel drive system.
Present at the gathering were dignitaries from the Chinese embassy and the Ambassador, His Excellency Mr. Shi Ting Wang, who mentioned that last year, bilateral trade between China and Ghana registered 7.3 billion USD, making Ghana the 7th largest trading partner of China in Africa. Ghanaian consumers have a strong demand for Chinese products such as textiles and electrical home appliances. As Ghana’s economy is on a surge, the demand for automobiles is growing bigger, and Changan is wise to seize this opportunity by partnering with Stallion Group.
Other dignitaries present at the launch were Mr. Alexander Kyei representing Mr. Alan Kyerematen from Ministry of Trade & Industry and many Changan loyal customers from banks, corporate & government institutions. Their faith in the brand and positive feedback are testimonials to a strong brand advocacy. They shared their positive experience with the brand, service and long-lasting relation. The testimony and the continued trust by the customers encourage the brand to add more products to the portfolio and offer innovative and comprehensive solution to the Ghanaian customers.
Brand manager of Stallion Motors Ghana Limited, Mr. Manish Daryanani reinstated that Changan offers excellent value for money in terms of iconic design, comfort, pricing, intelligent safety features & prompt after-sales service. Changan come with a standard 5-year warranty or 100,000 kms on all model range and is here to stay. Changan –Drives the world for a better tomorrow.