The Northern Region Manager of the Ghana Tourism Authority, Alhaji Hakeem Billiguo Ismael, has urged players in the hospitality industry to be creative in the delivery of their services to attract more tourists to the region.
“Poor reception and lack of innovative activities have been driving away tourists and investors, hindering our ability to harness the potential of tourism in the region and create more jobs for youth of the area,” he said.
Mr. Ismael, who made the appeal in an interview with the B&FT, noted that his outfit is unable to organise capacity building training programmes for operators since operators do not pay their tourism levy on time.
“Lack of capacity training has been a big challenge, with most players failing to honour their levy obligations and thereby crippling the activities of regional executives,” he said.
He appealed for the national executives to also empower the regional leaders with resources to discharge their duties well.
He reiterated the GTA Tamale office’s commitment to enhancing the sector so as to attract more tourists and investors.
He also appealed for the tour operators to honour their tax obligations to enable the executives access funds needed to embark on capacity training and other initiatives.