The Ghana Tourism Authority (GTA) has launched the 2019 National Chocolate Day and the 14th National Tourism Awards to promote the consumption of chocolate at the national level, as well as domestic tourism.
The launch, which took place in collaboration with the Cocoa Processing Company (CPC) and COCOBOD is themed: “My Chocolate Experience”.
The National Chocolate Day will be observed on February 14, 2019 while a National Tourism Awards will be held in March, 2019.
While the Chocolate Day seeks to help increase chocolate consumption in the country, the Tourism Awards forms part of efforts by the Ministry of Tourism, Arts and Culture to recognise tourism players helping to promote Ghana as a tourism destination.
In a speech read on behalf of the Tourism Minister, Madam Catherine Afeku, the minister said: “the annual celebration has become a phenomenal activity in Ghana since it was introduced some years ago to shift the interest of Valentine’s Day to Chocolate Day as a gift of love. Tourism has a lot of gains if well harnessed, can certainly lead to the improvement of the economy and the cocoa industry as a whole.”
She noted that it’s about time the Day is celebrated in the cocoa growing areas and not only in Accra, in order for the producers to experience the Chocolate Day and enjoy the fruits of their labour.
On his part, Chief Executive Officer of the Ghana Tourism Authority, Mr Akwesi Agyemang, reiterated that the Ministry has focused attention on cocoa and chocolate in celebrating St. Valentine’s Day.
According to him, Africa produces the bulk of cocoa in the world, but together make only three per cent of the revenue that comes out from it.
“It beholds on us as we launch this day to work together to promote cocoa. We can serve more cocoa products in our hotels. In our industry, lets focus on serving cocoa products, live what we preach and the cocoa experience should not be a one event that we do every year, but find ways of adding it to the menu in our establishments”, said Mr. Agyemang.
Activities lined up for the day include a digital campaign from February 4 to 14, to create awareness about Day. Also, cthe general public is encouraged to partake in ‘My Chocolate Experience’ by sharing their daily chocolate experiences online through the Ghana Tourism Authority social media platforms.
Participants are encouraged to like the pages, take a picture of themselves with any made in Ghana cocoa product and share their experiences with the hashtag #chocolateday2019 and #MyChocolateExperience.