Prudential Life Insurance Ghana held its inaugural cycling event, PruRide Accra – a 99.7km urban cycling race – on Sunday the 24th of November 2019 at Black Star Square, with over 200 cyclists participating in the event.
PruRide Accra was inspired by Prudential RideLondon, a 100-mile cycle race that follows the London Olympic Cycle Route. It is the largest annual cycling festival in the world and is sponsored by London-based Prudential Plc. The PruRide Accra cycling event was aimed at promoting a healthy lifestyle, highlighting cycling as a sport, and also to raise funds for charity.
Proceeds from ticket sales, donor and sponsorship contributions will go to the National Cardiothoracic Centre at the KorleBu Teaching Hospital. The purpose is to perform corrective open-heart surgery for children with congenital heart diseases whose families cannot afford the lifesaving surgery.
The winner of the 99.7km professional race, Frank Akuffo, and winner of the 30km amateur race, Alexander Allotey, both received an all-expenses paid trip to Ride London 2020 with spending money, fitness-trackers and trophies.
Some of the partners for the cycling event included Media-partner the Multimedia Group, whose dial 99.7 for Joy FM was used for the professional race; the Ghana Cycling Federation and event-organiser Carbon AV. The event was also supported by the Accra Metropolitan Assembly, Ghana Police Service, British High Commission, Fidelity Bank, Special Ice mineral water, Lou Moon Lodge, Fitrip Gym, Nyaho Medical Centre, Decathlon, and Digital Resolution Press.
Kofi Yiadom, Vice President of the Ghana Cycling Federation said: “We are glad to partner and support Prudential Life Insurance Ghana in its efforts to promote cycling in Ghana. The opportunity for our riders to compete in RideLondon 2020 is remarkable. We are committed to sharing our expertise to make subsequent events even better than this maiden edition, and we look forward to a long, mutually beneficial relationship”.
Santokh Singh Ram Singh, Managing Director (TV) at the Multimedia Group said: “We are here to transform the multimedia landscape. We will continue to focus on wholesome reportage and entertainment for our stakeholders. We believe that synergies such as the PruRide Accra 99.7km Challenge not only brings excitement to our listeners and viewers, but also improves their quality of life through the enhancement of health and fitness”.
Emmanuel Mokobi Aryee, Chief Executive Officer at Prudential Life Insurance Ghana said: “Prudential has a history of supporting cycling events across the globe. We are excited to have worked with all our partners to help increase cycling participation in Accra. This is the beginning of an annual event that promotes cycling and wellbeing, in addition to saving lives by supporting worthy causes”.