Founder & CEO of LSF|PR, Bidemi Zakariyau, one of Africa’s leading PR/Branding experts will meet with leading Ghanaian business executives and entrepreneurs to conduct individualized Personal Branding Consultation sessions in Accra 29 April – 3 May .
The two-hour strategic sessions will provide participants with an opportunity to effectively manage their reputation and raise their personal profiles as industry thought leaders in Africa and the global media and marketplace.
Narrating her journey, Bidemi Zakariyau noted that her consultations career begun after she was featured in international media outlets such as Forbes and The New Yorker as well as winning the Future Africa and Sabre Awards.
She said: “, I began getting calls from CEOs and top executives in my network to congratulate me and also find out how they too could raise their own personal profiles. I then began to consult with them to develop strategic plans for executives just as I would for my corporate PR clients and helped them to understand how their personal brand has the power to attract opportunities for advancement in business.”
As a Nigerian-based lawyer and leading strategist, Bidemi Zakariyau says according to a recent study from Weber Shandwick, one of the top 3 communications firms in the world, 45% of a company’s reputation can be attributed to the reputation of their executives and attracting employees to the company.
“My personal branding sessions provide participants with a step by step strategy for raising their profiles in the media, social media and within their respective industries to impact and monetize their careers,” she added
Zakariyau currently works with brands such as Baker Hughes (a GE Company), TREXM Oil and Gas Services, Philips, and Nissan to develop their communications strategies in Nigeria, the continent’s largest consumer market.
The two-hour strategy session will cover areas such as auditing of current personal brand, including social media and professional platforms, Identifying & creating personal brand goals, defining areas of expertise/identify values and purpose, personal brand basics, personal brand content marketing, monetising your personal brand and how to land speaking engagements and guest roles including LinkedIn tips for personal branding for entrepreneurs and review of professional profiles.
Bidemi Zakariyau contends that: “Most African CEOs and entrepreneurs are not effectively maximizing the power and potential of personal branding. I welcome the opportunity to empower more business leaders to tell their own stories as it is essential for the growth and development of our businesses and our continent.”
The Personal Branding Sessions with Bidemi Zakariyau will be held in partnership with WaxPrint Media, a digital marketing and media agency based in Ghana. Interested participants are encouraged to contact 050 326 4653 for more information, inquiries and bookings or via firstname.lastname@example.org.