Guinness, Multimedia Group and partners urge drivers to drive safely

 Acting Corporate Relations Director, Aseye Nutsukpui, addressing a cross-section of drivers

Guinness Ghana Breweries Plc (GGBPlc), the Multimedia Group and partners promoting road safety in Ghana have urged drivers to drive safely and observe road traffic regulations during the Easter holidays.

At a ceremony to draw the curtain on the 6th edition of the Twa Kwano Mmom – a ‘Don’t Drink and Drive’ campaign, the partners called on drivers to prioritise safely transporting every passenger to their destinations this Easter.

Speaking at the ceremony, Acting Corporate Relations Director at GGBPlc, Aseye Nutsukpui, said recent events on our roads have highlighted the need for greater collaboration among stakeholders to tackle road traffic accidents.

“At Guinness Ghana, we are committed to playing our part; and over the years we have partnered stakeholders to tackle misuse of alcohol, especially among commercial drivers, because at the core of our Alcohol in Society (AIS) agenda is a commitment to reduce the incidence of injuries and deaths resulting from drink-driving through partnerships which impact misuse of alcohol,” she said.

She noted that findings from the 6th edition of the campaign have showed a reduction in the number of drivers driving under the influence, adding that: “Out of a total 33, 683 commercial and non-commercial drivers tested across 5 regions, 180 drivers were found to have been above the permitted alcohol limit.

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“Compared to the year before, when we recorded 202 drivers who were over the allowable limit, we see a drop in the number of drivers driving under the influence of alcohol. With the needed education and enforcement, I believe stakeholders can contribute to the global goal of halving injuries and deaths resulting from drink-driving,” she added.

Mr. Victor Bilson, Assistant Planning Officer at the National Road Safety Commission (NRSC), lauded the campaign which is ensuring that drivers don’t drink while working, adding: “The NRSC is grateful for the support from Guinness Ghana toward road safety, and calls on all relevant others to help in the efforts to make our roads safe and free from avoidable accidents”.

Superintendent Dr. Samuel Sasu-Mensah of the Ghana Police Service’ Motor Traffic and Transport Department (MTTD), noted that 94 percent of road traffic accidents and crashes are caused by human error.

“During the festive periods such as Easter, road accidents and crashes are rampant; hence, the MTTD will be creating a lot of awareness, sensitisation and enforcement across the various trouble- and black-spots cross the country to curb the incidence of road traffic deaths and injuries,” he added.

Twa Kwano Mmom is a behavioural change campaign, which has been undertaken by Guinness Ghana over the last six years with support from the National Road Safety Commission, Police MTTD, Street Sense Organisation and the Multimedia Group.

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Last year, Guinness Ghana signed a memorandum of understanding with the Multimedia Group to increase public awareness on road safety, the dangers of drink-driving and other factors which contribute to road traffic accidents in Ghana.

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