Maybelline New York, the number one global cosmetics brand, has partnered with Glitz Africa to hold the seventh Glitz Africa Fashion week in Accra at the Kempinski Gold Coast Hotel.
The event brought together all the top celebrity, fashion and lifestyle industry players and fashion enthusiasts.
In an interview, Business Manager, Aretha Yorke Sabeng, noted that Maybelline New York is a brand that takes care of considers to produce accessible products at high quality.
She said their partnership with Glitz Africa for the fashion week celebration has been on-going for the past four years and make-up is the icing on the cake qfor the event.
According to her, “Without icing, every cake is just a basic cake without difference. For fashion week, make up gives the expression of what’s going on. We partner with fashion events to tell the extent of how make up can express your ideas and bring them to life”.
She further explained that “We keep coming back because we are doing our part to boost the economy and people get permanent jobs and realise their dreams and this contributes to the development and growth of the entire fashion industry in Ghana”.
Madam Sabeng added that fashion is an exciting platform for the brand’s make-up line. She said it is a good platform that affords employment for fashion business models, fashion designers, make-up artists and stylists.
On his part, General Manager of L’Oréal West Africa, Mr. Sekou Coulibaly noted that L’Oréal is promoting fashion with its number one make up brand, Maybelline, which portrays a daring and entrepreneurial woman.
He expressed that it was a great opportunity to partner with Glitz Africa for the fashion week celebration. He revealed that the brand also promotes make-up artiste by selecting them to perform at during the New York fashion week.
Maybelline New York is available in over 129 countries worldwide. Offering more than 200 products, Maybelline New York combines technologically advanced formulas with on-trend expertise to create accessible cosmetics with a cool, urban edge and a spirited style. Maybelline New York is the official sponsor of Glitz Africa Fashion Week.