The Food and Drugs Authority, FDA, has rebranded, introducing a new logo that indicates improved and effective regulation as well as ensuring transparency, equity and prioritization of the wellbeing of Ghanaian citizens.
According to the CEO of the FDA, Madam Delese Darko, the rebrand will position the FDA as an evolving dynamic brand that moves with the times and remains relevant in a changing business environment
She added that it will also help reflect the repositioned FDA’s stance of being a social brand that is human from inside out. An institution that is human centered, and quality focused.
“In the end we want to achieve a social connection with Ghanaians; we want to give the brand a new look and outlook; and we want to make the brand relevant in the ever-changing market environment. Where the FDA logo appears on a product, people must be assured that the product is of the right quality and safe and where the FDA logo appears on a name tag, people must know and be assured that the bearer can be trusted to deliver excellent service in a timely manner”, she said.
Madam Delese Darko added that the current logo has an old look and feel. “We wanted the new logo to at least convey everything the FDA stands for and not just food and medicines – capsule and plate. We have maintained certain visual aspects of the logo. That is bold font, colours to bridge the gap between the old and the proposed new logo. We saw our 20 years anniversary last year as a great opportunity to refresh our commitment and for a new more responsive, proactive, dynamic and consumer- accessible FDA to be at the heart of our new brand identity.”
She revealed that the rebrand has also encouraged staff of FDA to recommit themselves to protect the nation. She said outdooring a new FDA would ensure the protection of public health and safely at all time.
The FDA over the years have increased market surveillance and public education and also contributed to a wide range of regulated products being brought into compliance to ensure protection of public health and safety.
“We are an authority that does not just regulate for regulation’s sake but one that listens to our clients/stakeholders in order to improve our services. We carefully monitor the needs of our people and act rapidly to address those needs efficiently without dropping our standards. We strive to be accessible to our clients as it is because of them that the FDA exists”, the CEO said.
In a speech read on his behalf, the Minister for Health, Kwaku Agyemang-Manu, indicated that the FDA’s rebrand represents moving towards a better direction and improving itself. He said it also implies that the FDA is using additional means to fulfil its mandate.
He noted that over the years, the FDA has consistently been alerting the general public on products found on the market either to be a counterfeit, substandard, unwholesome, or problematic in a way through the media.
“This is an institution that has been doing public education through the media, in schools, churches, mosque, market places and anyway the opportunity brings itself. Also, this is an institution that has been working hand in hand with the security agencies especially the police to effect arrest of persons in practices that have the potential of endangering public health and safety with respect to their mandate. I must also indicate, that this is an institution that has ensured that smoking at public places is minimized”, said Mr. Agyemang-Manu.
The Minister also applauded the FDA on its recent directives to restrict the time of airing advertisement of alcoholic beverages.
He charged the FDA to look at advertisements especially, on herbal medicines which he described as worrying. He also charged them to conduct effective post market surveillance to ensure that regulated products on the market are safe, efficacious and of good quality.
Mr. Agyeman-Manu ended his speech by pledging government’s full support “logistic-wise to ensure that you fulfil your mandate appropriately by ensuring the protection of public health and safety at all times.”