Docutech Limited, the authorized distributor of Xerox Products in Ghana has unveiled the Xerox Iridesse® Production Press at the West Africa launch of the machine in Accra.
The launch was organized by the company in collaboration with its business partners to promote digital print solutions in Ghana.
Speaking at the launch, Chris Lynch, Head of Production for Xerox Technology in the Middle East and Africa described how the Iridesse Production Press left a great dint on clients who got their work printed by the machine noting that; “since its roll out in Europe, 50 businesses have been landed.”
He said digital online printing is the fastest growing sector in the world up by 29% adding that direct mail which is the fastest of the digital channels is also up by 600% while digital business is projected to reach US$160 billion as 2019 concludes.
Presenting the special features of the new technology, Mr. Lynch stated that “Xerox has a proud history of pioneering research, and continues to be in the forefront of innovation. We are witnessing the new possibilities in digital printing and the Xerox Iridesse is bringing unique capabilities that are more productive and economical to the forefront of the printing industry in Africa and around the world.”
He said that with machines like this, run lengths come down by 45%, lead time down by 45% while numbers of jobs shoot up by 52%. “While it might not look it, getting an automated machine improves efficiency, and is cost efficient with increased volumes of production,” he added.
He further noted that the viability of the machinery is expected to give opportunities to customers to have various dimensions of print work while giving the owners great return on investment.
Managing Partner of Docutech, Jean-Louis Feghali also stated that, the Iridesse® enables print outs to stand out opening new markets to those who get their items printed by the machine.
He said Docutech began by distributing products and another electronic gadgets but has expanded and has been a Xerox distributor for a decade as well as serving corporate clients like Standard Chartered and Barclays Ghana with their electronic and digital gadget needs.
“The launch of the Iridesse Production Press in the West African sub-region will enable organizations and print providers to deliver an integrated end-to-end experience to their customers by recognizing the importance of greater efficiencies, reduced complexity and faster time-to-market capabilities. The Iridesse eliminates multiple presses and processes usually required for print embellishments, increasing capacity and profits which will greatly impact the market,” Mr. Louis Feghali added.
Managing Director of Infinite Media, a full-scale Ghanaian media and production firm, which first procured the Xerox Iridesse® Production Press in Ghana, Mr. Setor Sego, stated that, “we believe that introducing the Xerox Iridesse into our production will truly give our customers unlimited printing possibilities with regards to greater efficiencies, reduced complexity and faster time-to-market capabilities. We are delighted to join our partners at Docutech and Xerox to become the first firm in West Africa to welcome the Xerox Iridesse into the market.”
The Iridesse Production Press is the only digital press that can print metallic gold or silver dry ink, CMYK and clear dry ink in a single pass, giving print providers an immediate competitive edge in the growing digital print enhancement market. It eliminates multiple presses and processes usually required for print embellishments, increasing capacity and profits. Additional Press features include:
High Definition Emulsion Aggregate (HD EA) Toner which processes results in the optimal particle size to deliver lower gloss, smooth tints and fine detail more consistently.
The Xerox EX-P 6 Print Server by Fiery® enables the creation of customized workflows for metallic applications with advanced RIP capabilities and color management tools.
Two Dual Advanced High Capacity Feeders, Bypass and Inserter options allow running of up to eight different stocks in a single job or do production runs with a total of 12,500 sheets.
A variety of finishing options are available including the new Xerox Crease and Two-sided Trimmer, which creates a durable crease fold and gives booklets a premium quality edge when used with the Xerox Production Ready Booklet Maker Finisher and Xerox SquareFold Trimmer Modules.
Allows printing at speeds up to 120 pages per minute, the press can run stocks from 52 -400 gsm.
The two inline specialty dry ink stations allows for the creation of lucrative applications with spot colors, metallic and mixed metallic gradients, and specialty enhancements. Gold and silver dry metallic inks can be used on their own or layered under or over CMYK to create unique iridescent palettes.
Xerox FreeFlow® Core’s pre-built workflows which enable print providers to automatically and selectively transform text and graphics for printing gold and silver without editing the source documents from a designer.