AirtelTigo, Samsung launch ‘Life Just Got Lit’ to promote digitisation

AirtelTigo, Ghana’s second-largest telecom operator, has partnered smartphone maker Samsung to launch a new product dubbed ‘Life Just Got Lit’ – aimed at promoting digitisation across the country.

Under the partnership, customers of AirtelTigo have the option to purchase a Samsung phone which comes with a SIM card that will give them 1000 minutes of free airtime for calls within the network (on-net calls).

The package also includes unlimited data access for one year, depending on the type and price of the phone purchased from Samsung.

For example, a customer who purchases a Samsung Galaxy phone at GH¢500 will get 1GB data with no expiry date, and 1000 minutes for on-net calls monthly for the next 12 months.

To subscribe to the ‘Life Just Got Lit’ campaign, after purchasing the Samsung phone customers will have to dial *536# to activate the offer in the first month and later recharge with GH¢2 or more worth of airtime depending on the type of smartphone they purchased.

Commenting on the new product, CEO of AirtelTigo Mrs. Mitwa Ng’ambi said her outfit is determined to lead the digitisation agenda of the country, hence the partnership with Samsung to make that dream possible.

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“We recognise and acknowledge that digitisation is a major agenda item for this nation, and we are continuously seeking ways in which we can support the acceleration of smartphones-adoption in Ghana.

“Our analysis shows that there is still a huge opportunity for growth when it comes to smartphone adoption in the country, and we are delighted to partner with Samsung on this drive to get more smartphones into the hands of Ghanaians,” she said.

Also commenting on the partnership, Managing Director of Samsung Ghana, Eugene Nahm, said his organisation shares the same vision with the telecom giant in driving digitisation and making it a catalyst for growth in the country, which is why it decided to enter into the pact.

“As a technology company, Samsung wants to be at the forefront of driving the digitisation of citizens by connecting them to the world. This partnership is for today’s Ghanaian, as enjoying the ultimate smartphone experience should be for everyone, not a selected few.

“For us at Samsung, this partnership with AitelTigo has come at the right time and we are excited to be part of growing Ghanaians digitally through the ‘Life Just Got Lit’ campaign,” he said.

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