Opportunity International drives financial literacy in rural communities

A night shot of the roadshow

Opportunity International Savings and Loans has launched its community based roadshow in Bono and Bono East Regions of Ghana.

The roadshow forms part of the company’s agenda to increase the participation and empowerment of women in the rural economies of Ghana in order to improve productivity, build assets, increase household income as well as better their nutrition, health, and education. Additionally, it is a community-wide financial literacy campaign aimed at providing clients with knowledge about financial services to help them make more informed choices.

The first phase of the community based roadshow were carried out at Cherehin, Nsawkaw, Ayeasu and Chiraa in Bono and Bono East Regions. The campaign is to educate people especially women to be financially disciplined through our financial education, the usage of digital financial services, Good Agricultural Practices and economic empowerment in their various fields of engagement.

The roadshow attracted more than 500 people who had the opportunity to watch financial literacy documentaries and also interacted with Opportunity International staff on issues bothering on their finances and the market perception about the financial institution in Ghana.

Head of Transformation, Vivian Mottey made it clear that, this initiative is not only targeting Opportunity International clients but the community at large to improve their general knowledge in financial services, good agricultural practices and the use of the digital financial services. She said: “these activities are what set us apart from our competitors.”

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This programme was made possible by the support of Opportunity International UK, in partnership with UK Aid Match. Opportunity International Savings and Loans Limited is a leading savings and loans institution in Ghana. Opportunity International is at the forefront of delivering transformational financial services to help transform the lives of clients.

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