The B&FT has gathered that Access Bank Ghana will soon be changing its logo, colours and brand promise to its customers, following approval received from the Bank of Ghana to rebrand its locations.
Earlier in April this year, the bank’s parent company, Access Bank Plc, merged its operations with Diamond Bank Plc in Nigeria – culminating in the revelation of a new brand identity for the Access Bank Group. The newly-merged entity now has an overwhelming customer base of more than 29 million customers – the largest in Nigeria, which is Africa’s largest market, and on the African continent.
It is therefore expected that its Ghana subsidiary will adopt the current brand identity being used globally by its parent company. The new identity features elements that exist in the old Access Bank and Diamond Bank logos, and will seek to project a bigger and stronger bank as a result of the stronger entity created through the merger.
The new Access Bank is expected to increase its market reach, customer convenience; and accelerate financial inclusion, which it has pursued over the last decade.
In a circular sent to its customers some months ago, Access Bank assured them that the impending identity-change will lead to more exciting products, improved experience and performance of its digital services, and unparalleled access to banking support in 12 countries across three continents.
Access Bank Ghana is today one of the largest retail banks in Ghana, with a network of 51 branches across the country. It continues to play an active role as a catalyst for socio-economic development in the country.