Access Bank, as part of its 10th anniversary, has unveilled an industry-first branch-based savings promotion dubbed ‘Save More, Win More’.
The initiative is aimed at helping inculcate a healthy habit of savings among its customers and the general public.
Under the campaign theme of ‘10 years of more’, the promotion seeks to reaffirm the bank’s brand promise of delivering ‘more than banking’ while rewarding thousands of its existing and new customers across all 51 branches nationwide.
The promo, which will run from August 13 to December 2019, will simply require existing customer to deposit as little as GH¢100 or more into their current or savings account every month to win exciting rewards: including LD television sets, cash prizes, airtime, scholarships, weekend getaways, meal-tickets, three months free DSTV subscription, branded t-shirts and many more.
Olumide Olatunji, Access Bank’s Managing Director, said the promo is a way of thanking customers for their loyalty over the past decade of the bank’s operations in the country. “Over the past years, we have continuously developed lifestyle-based products and services that provide flexible options for all Ghanaians to save and invest, no matter how small their incomes may be – because we believe everyone has a dream that must be fulfilled; a dream to own the future they want to see. And this they can achieve if the right support systems and incentives are in place.”
According to Mr. Olatunji, the promotion will further deepen Access Bank’s financial inclusion drive by bringing the unbanked and underserved segments of the market into mainstream banking.
Through the bank’s several products innovations in the digital space, such as the largely patronised Access Mobile App, the *901# mobile banking service as well as deposit-taking ATMs, the bank has empowered its customers and significantly reduced time spent at the banking halls to perform simple transactions such as depositing money into their accounts.