Atwima Kwanwoma Rural Bank Limited at Pakyi No 2 in the Amansie West District of Ashanti Region has been adjudged the CIMG Rural Bank of the year 2018 by the Chartered Institute of Marketing, Ghana (CIMG).
This is the third time the Bank has been adjudged the CIMG Rural Bank of the year. Atwima Kwanwoma Rural Bank won the 2013 and 2015 editions of the same award.
The award scheme which seeks to acknowledge individuals and organisations for their marketing excellence and innovations in the marketing field pulled together quite a number of companies and corporate affiliates.
These years’ awards had several categories including CIMG Hall of Fame, Personalities, Media, Business, Product and the President’s Special Award. The event was held at the Accra International Conference Centre last Saturday under the theme ‘Celebrating 30 Years of Promoting Marketing Excellence: Synergies for the Future.”
The Governing Council of the CIMG in collaboration with stakeholders such as the Association of Rural Banks – Ghana, ARB Apex Bank, AGI, GNCCI, MOTI, National Insurance Commission, Ghana Association of Bankers, research institutions among others played an active role in the selection process.
In a citation presented to the bank, the Bank has exhibited character of persistence in its operations by committing to being the leading and preferred rural and community bank in Ghana which is poised to transform lives and business through a motivated workforce and need-driven products.
The citation further states that, the Bank’s quest to remain committed to its mission saw the board and management dish out some well thought out customer-driven offers in loans and other such products.
These and many others helped to grow the Bank’s portfolio by a little over GH¢7 million representing 28.82% that is from about GH¢24.3million in 2017 to approximately GH¢31.3million in 2018 for the Bank’s loan products and GH¢19.2million representing 18.83% which is about GH¢121 million in 2018 from a little over GH¢101.8 million in 2017.
These stellar performances won the Bank 3.64% of the total rural bank market share out of 143 rural banks nationwide and caught the attention of the panel of elevators who duly conferred on the Bank the CIMG Rural Bank of the Year, 2018
The CIMG National Marketing Performance Awards is a high-profile event that acknowledges individuals and organisations for marketing excellence and innovation. The awards seek among other things to promote high professional standards and to encourage excellence among marketing practitioners. It also aims at ensuring the provision of high-quality products and services.
Commenting on the award, CEO of the Bank, Dr Stephen Sarfo Kantanka said to be recognized as the rural bank of the year in a year that was particularly challenging for the banking sector is a huge endorsement and this rather challenges them not to rest on their oars but be persistent with their vision and mission and continue to be the pacesetters in rural banking.
Dr. Sarfo Kantanka finally dedicated the award to all the shareholders, employees and customers of the bank for their commitment to the AKRB brand.