Allianz Ghana pilots micro-insurance policies for informal sector

Allianz Ghana has piloted two micro insurance policies designed to address the investment and funeral-related planning needs of predominantly members of the informal sector.

The two policies which are known as Allianz Anidaso and Allianz Apomuden, which literally mean Allianz Hope and Allianz Health insurance respectively, have been designed to provide savings plans using the “susu” model.

This allows patrons to accumulate funds to meet their short and long-term needs.

Explaining the two micro-insurance products, Head of Alternate Distribution Channels, Jane Kitome, said: “The Allianz Anidaso is for the day you lose a loved one or you bow out of this world. Whilst building wealth, let Allianz Anidasoô take care of the funeral costs and other living expenses during the trying period of the loss of your loved one.”

She added that the Allianz Apomuden is a hospital card product, which caters for all hospital bills of clients or one family member of this same client in the informal sector who is signed onto the product. Madam Kitome added that: “If you get admitted at the hospital, you are paid to cater for the income you lose whiles you are there.”


She noted that these products by Allianz are designed to demystify the myths surrounding insurance policies in order to encourage people in the informal sector to venture into insurance.

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She assured that the products serve as security and a source of hope when unexpected circumstances emerge.

“We encourage the people in the informal spaces to save money and whilst they do that, they have the opportunity to also make savings so that in the short to medium term they can have these monies. So at the end of the day, you enjoy protection as well as interest. Also, you get your money back. You can opt to surrender along the way.”

With a monthly contribution of a minimum of GHC8.00, a client can be signed onto any of the two products and has the flexibility of making withdrawals after every four months. Also, the monies saved under any of these insurance policies mature after three years with interest ranging from GHC3,000 to GHC8,000 depending on the product signed onto.


On his part, Chief Executive Officer of Allianz Life Ghana, Gideon Ataraire, dispelled the fears of the public, and assured them of the safety of the Policies, saying a lot of research went into their development, to ensure smooth implementation.

He also noted that the company has deployed the use of technology and therefore clients are assured of good records whenever payments and deductions are made. He said there will be an instant message sent whenever deductions take place, thus, creating a good record of every payment made.

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Allianz’s operations in Ghana started in the General insurance segment in December 2009.  On May 24th 2018, Allianz officially launched its life insurance operations in Ghana. The company offers savings plans, funeral and term life policies for both the retail and micro-insurance markets as well as group life insurance products for companies, SMEs, groups and associations.

The Micro-insurance Agency locations are Kaneshie, Shop B632/7 Asafoatse Omane Street near Cocoa clinic round about. In Madina, they can be located at the Old road Post office same premises as Barclays Bank in the Madina market and in Makola at Facility Number SF 171.

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