PZ Cussons has launched the second edition of its annual Cussons Baby Moments competition aimed at encouraging family bonding through baby photos.
The competition is a nationwide photo contest for babies of age 2 and below with mouth-watering prizes to be won ranging from products from PZ Cussons and cash prizes.
In all, the number of contestants will be slashed to the top-10 winners and the overall winner will walk away with GHC10,000. There is also a cash prize of GHC4,000 and GHC2,000 for the first and second runner-ups respectively.
In an interview, Mr. David Afflu, Business Unit Director of PZ Cussons Ghana, noted that the company is overwhelmed by the numbers that turned up to engage in the contest during the first season.
“The huge participation and response from Ghanaian parents, families and guardians assured us that this was an activity that was here to stay”, he added.
Themed: ‘Sharing Magic moments’ Mr. Afflu said the company aims to build on the excitement from last year and encourage families to bond with their children through capturing and sharing of pictures.
“We look forward to all the magic moments that will be shared this season as we reward the ultimate winner with 10,000 cash”, he added.
On her part, Category Manager for Personal Care PZ Cussons Ghana, Madam MaryAnn Boaten, said over the years, Cussons Baby in partnership with the Ghana Medical Association and the Ghana Registered Midwives association has undertaken various activities including Hospital activations and educate new and expectant mothers on the best way to care for their.
She further touched on the company’s social media community which have been nurtured over the years and have become a source of valuable information to parents and serves as an information hub for all things baby.
She revealed that the Cussons Baby brand has many more activities in store this year starting with the launch of the second season of the Cussons Baby Moments.
“What we are doing differently this year is to donate to any charity or Children’s ward of the winner’s choice. What this means is, rather than just touching the life of one baby, we have the opportunity to touch the lives of several babies through this initiative. We will also continue with our hospital antenatal activities as well as something exciting we have in the pipeline called the Cussons Baby Shower”, she added.
To enter the Cussons Baby moments competition, contestants must buy any three Cussons Baby products or a Cussons Baby Gift pack, take a photo of their child with the products visible and upload on www.cussonsbaby.com.gh. Entries close on 9th September 2019.