PZ Cussons Ghana Limited has educated residents and traders of the Madina market to practice proper hand washing to mark the Global Handwashing Day.
Global Handwashing Day is celebrated annually on 15th October with the aim of fostering and supporting a general culture of handwashing with soap in all societies, shining a spotlight on the state of handwashing in each nation and raising awareness on the benefits of hand washing with soap under running water.
The tagline for this year’s celebration was ‘Clean Hands – A Recipe for Health’. In line with this theme, PZ Cussons celebrated the event by reminding and teaching consumers the importance of handwashing with soap and water before eating.
The PZ Cussons team was joined by the Ghana Medical Association as well as the 2018 contestants of Ghana’s Most Beautiful, who also served as ambassadors, to educate people on the importance of handwashing and keeping clean hands to prevent germ-related infections.
Hafsa Arthur, Head of Brand Development and Activations at PZ Cussons Ghana stated that: “PZ Cussons has always championed handwashing with soap with its leading hand wash, Carex hand wash and will continue to do so in coming years. The importance of handwashing in preventing communicable diseases such as Cholera cannot be overemphasized hence the need to dedicate a day to raise awareness and educate people on handwashing each year”.
As a global advocacy day dedicated to increasing awareness and understanding about the importance of handwashing with soap as an effective and affordable way to prevent diseases, Hundreds of consumers including children, market women and drivers were taught proper handwashing with Carex hand wash and were also sampled with Carex hand sanitisers to use on the go.
Dr. Emelia Ababioh, who took the participants through some practical demonstration on handwashing, advised Ghanaians to take handwashing seriously. She said eating with dirty hands contribute to diarrhoea and other diseases.
For more information, visit the Carex Ghana facebook page