Origin Zero, one of the product lines under Guinness Ghana Breweries Limited (GGBL) label, has donated 200 cartons of the beverage to the National Chief Iman, Osman Nuhu Sharubutu to mark the celebrations of the Eid al-Ahda festivities.
It is the second time GGBL is making a donation towards the celebrations and according to the Acting Marketing Director, Dery Samuel, their partnership with the National Chief Iman keeps growing by the year.
“We launched Origin Zero two years ago and we came to the Chief Iman to ask for his blessings because it’s a non-alcoholic version of Origin. This was for us to ensure that we are recruiting people and having the belief and faith that there are people who do not want to drink alcohol.
So it’s been two years down the stream and the performance for Origin Zero has been great. Eid al-Adha is a feast day for our brothers in the Muslim fraternity and we are here again with 200 cases of Origin Zero to enable them celebrate with us, as we are also enjoying good sales coming through,” he said.
He also maintained that in terms of growing stakeholder engagement, their relationship with the Chief Iman and the festivities will be key for the company.
Eid al-Adha, also called the “Festival of Sacrifice”, is the second of two Islamic holidays celebrated worldwide each year (the other being Eid al-Fitr), and considered the holier of the two. It honors the willingness of Ibrahim (Abraham) to sacrifice his son as an act of obedience to God’s command.
The Spokesperson for the National Chief Iman, Sheikh Armiyaw Shaibu, commended Origin zero for their continuous benevolence. “We are happy that they placed on record that ever since Chief Iman prayed for them, business has been going on well, and that is why this time too they have come, in commemoration of tomorrow’s festival.
Industralisation provides employment for people, that is very significant and compassion towards one another is good, but most significantly because they know they have clients who are Muslims they need to produce or provide a product that goes with the belief or conduct, so they came up with a product that is non-alcoholic, so we see that as a respect for our religion and that is why we want to encourage the Muslims to patronize it,” he said.
He also added that the Chief Iman will continue to pray for them [GGBL] for the goodness they continue to exhibit and the impact they are making towards people’s life.