Eyram Bashan leads the conversation on gender issues

To say Eyram Bashan, formerly known as Mary-Ann Eyram Acolatse, is an icon in Ghana’s broadcasting landscape is an understatement. She is revered across the board as a show host, journalist, producer, editor and media business strategist.

Many journalists, presenters and show hosts working in Ghana and beyond today in broadcasting can attest to the fact that Eyram did have a role, whether minor or major, to play in their training to become who they are today.

For years Eyram has been behind the scenes working to transform newsrooms from one broadcasting house to another.

But today, she is coming back to the airwaves. Premiering on 5th August 3pm on Starr Fm, Eyram comes with Starr Woman (SWS), a contemporary gendered talk show that re-debuts and will be on air this and every Sunday 3pm as part of Starr FM weekend late afternoon programming block.

SWS is the rebranded, rejuvenated and extended Starr Woman project. To underscore her versatility, she also serves as the show’s Executive Producer. SWS is formatted as a weekly women’s panel show to provide intelligent, witty and gendered perspectives on critical issues, lead thought on women issues and amplify to rally women voices/opinions on domestic and national conversations.

In an interview in 2016, Eyram said she personally holds a strong view that rising to the top must be about the capability of a person and really not about their gender.

“I am constantly looking out for the interest of women in power even if they are not personally known to me more because I know just how tough it is to break the ceiling climbing up and tougher to stay there with the bruises. Nonetheless we will keep going, it’s always worth the pain and the praise,” she said.

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Eyram currently runs EIB’s news platforms as Group Managing News Editor. She has over 19 years experience in radio/television/online news media and possess an unrivalled depth of expertise as a news media guru having worked with top local and international brands, individuals and teams and across a number of industries.

The versatile bubbly screen diva is also an accomplished fashionpreneur, activist, life coach, public speaker and kingdom zealot!

She has worked in various business leadership roles as Senior News Anchor and Show Host, News Editor, Managing News Editor and Director for News and Current Affairs, Communication Specialist Consultant, Trainer and Coach in successfully establishing, restructuring and managing high performing news operations and products across the country.

Eyram has built an enviable track record as one of few outstanding master architects of Ghana’s media landscape – through her works with Ghana’s major news brands TV, Radio and Online including TV3, Joy News and Metro TV.

A face and voice Ghanaians have doted on since coming live on the national screens in 2001 on TV3 news, Eyram held her own on breakfast shows, current affairs talk programs, and a host of public appearances through Metro TV, Joy News, etc.

As a journalist she has covered many landmark cases and events in the country, interviewed many of the known and powerful faces that ever walked through Ghana’s corridors of power! She is known skin deep as witty, smart, tough, outspoken and highly professional Journalist and covered major international news assignments including UN Climate Change Conferences.

Her excellent grasp of communication & news media organizational strategy also earned her top consultancy jobs where she has spent over 10years coaching, researching and consulting for large local and international organizations such as IDEG, B4FA, WHO, E4A, Kettering Foundation, etc.

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Eyram also served as an Advisory Committee Member for the Mamaye Foundation – a maternal and child health advocacy project, Board Member of the GN Bank People’s Celebrity Awards and helps shape the communications of the Harvest International Ministries.

The proud Chevening Scholar mentors media professionals and wannabes, provides expert experience as a visiting media practitioner-trainer for selected tertiary institutions, runs communication, empowerment and career coaching programs for the youth, women, organizations and vulnerable members of the society.

She currently is championing a national advocacy for women empowerment and social inclusion with focus on women entrepreneurs with disabilities. She speaks on various issues ranging from leadership, business strategy, women empowerment, governance, entrepreneurship, career development among others at Conferences etc.

She volunteers her time for patriotic duties from time to time including serving as Mentor for Some Foreign Missions’ outreach programmes and Civic Ambassador for the National Center for Civic Education where she supports patriotism education in Ghana’s basic schools.

Eyram also runs her own charity that reaches out to deprived basic schools in peri-urban and rural parts of the country with infrastructure and faculty development in her quest to improve access of vulnerable children to quality education.

Eyram Bashan holds an Executive MBA in Marketing from the University of Ghana Business School, MA Journalism from Cardiff University on Chevening Scholarship and BA English and Law at the Kwame Nkrumah University of Science and Technology. She has also benefited from various local and international fellowships such as the Kettering Foundation’s Public Journalism Fellowship in the US.

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