The Executive Women Network has held the second edition of its annual conference at the Labadi Beach Hotel in Accra.
Speaking on the theme Implementing Brand Ghana – the Role of Women Leaders, International Business Leader and CEO of Quist Blue Diamond, Madam Lucy Quist who delivered the keynote address set the tone, inspired and challenged participants to take practical actions in their respective fields to drive collective growth and development to build the Ghana brand.
Madam Quist noted that until Ghana becomes successful in all aspects of development, none of its members would have achieved their goal of excellence.
She said: “The first perception people have of you is of your country before they think anything else. So, we need a reorientation that celebrates our country and focuses on what’s good. We must look at each other and say that I can’t let you be left behind because your success on your outcomes are part of the brand that I live.”
On her part, CEO of Stratcomm and Chairperson for the occasion, Esther Cobbah noted that branding is critical to nation building and therefore there is the need to determine scientifically how Ghanaians are seen by others. This, she said, will help correct any misperceptions about the country.
She reiterated that branding in this contest is not just a marketing campaign. She said the brand is about the people of Ghana and therefore Ghanaians would have to build each other in the process of building the brand Ghana.
The annual conference was created to provide a platform for women leaders to connect and engage in practical solutions to challenges that confront the country and to meaningfully drive business growth and economic development.
Over 400 women leaders from Ghana and across the African continent converged at the Labadi Beach Hotel in Accra for the 2nd Annual Executive Women Network conference.
The annual conference is currently the single biggest gathering of women leaders committed to shaping the business and investment landscape of Ghana.
Delegates to the conference led a call to action and championed the implementation of a bold Brand Ghana agenda that positions the country as the preferred destination for business, investment and tourism.
With a stellar list of speakers and panelists, participants of the conference had the opportunity to engage, network and contribute to building a strong, compelling and competitive national brand that stimulates growth and investment.
Speakers and panelists of the conference included Dr. Elikem Tamaklo of the Nyaho Medical Centre, Juliet Asante, Founder of the Black Star International Film Festival and Constance Elizabeth Swaniker, CEO of Accents and Arts.
They led discussions on Technology, Education, Entrepreneurship and Corporate Citizenship with the objective of inspiring collective action to leverage technology, drive improvement in the education sector, create a conducive environment for entrepreneurs to thrive and to showcase how corporate Ghana can actively lead the charge to create economic prosperity for Ghanaians.
The Executive Women Network is a non-profit organisation of women in senior management and executive positions of private organisations, and women entrepreneurs of well-established businesses in Ghana.