The Ghana Tourism Authority (GTA) has provided capacity training for tour guides and operators in the hospitality industry, as part of measures to promote the tourism sector.
The three-day refresher workshop on licencing for members of the Tour Guides Association of Ghana (TORGAG), which brought together over 96 participants from the Northern Region, was to enhance their knowledge on quality customer service, accommodation and innovative activities to help ensure value for money.
Speaking at the event in Tamale, a representative of the Chief Executive of GTA, Nkunu Akyea, said GTA is committed to providing capacity training for operators in the industry – especially those at the front line of the visitor experience – to boost the sector.
He said government is keen on investing in the sector in order to make it one of the best in Africa, given that Ghana has become the gateway to the sub-Saharan region.
On his part, Acting Human Resources Manager of GTA, Kwasi Anim-Larbi, noted that tourism is a multi-sector business – hence the need to coordinate activities and strengthen partnerships to promote growth of the industry.
He said GTA is committed to responsible tourism by ensuring fairness, transparency and accountability, and that the authority will continue to work assiduously to ensure that a good story is told about Ghana’s cultural heritage.
He advised the tour guides to respect the rights of customers, and avoid engaging in any criminal activities that could bring the name of the industry and the country into disrepute.
He further urged them to keep themselves abreast with developments in the field, so as to help market the country to the international world while ensuring the safety and security of their clients.
The Northern Regional Manager of GTA, Alhaji Hakeem Ismael, noted that the training was to afford the guides a chance to operate at the same level and to bring some sanity into their operations.