The Minister for Tourism, Arts and Culture, Madam Catherine Ablema Afeku, has stated that the All African Music Awards (AFRIMA) would serve as a platform to showcase Ghanaian culture and heritage as well as promote Ghana on the international market.
Addressing the media at a press conference in Accra, Madam Catherine Afeku said that Ghana is proud and well-prepared to be the host country for the AFRIMA for the next three years.
Madam Afeku charged Ghanaians to be courteous to guests and also charged patrons of the 2018 AFRIMA, to put up their best of behaviour before, during and after the event.
“I would entreat each and every one of us to be extra courteous to support our guests. Those who may be encountering you may ask questions. Let us all be ambassadors of our nation because we are putting Ghana on the map,” the Tourism Minister said.
“We are going to showcase the Pan-African credentials of our nation through music, culture and at the end of it all, the world [starting with Ghana] will take us very serious that arts, culture, entertainment is big business,” she added.
Speaking on the programme line-up for the celebration of the 5th AFRIMA awards, Mike Gada, President and Executive Producer of AFRIMA, said activities for the first day, November 21 would be the AFRIMA Welcome Soiree, a reception in honour of arriving AFRIMA nominees and delegates, African Union officials, members of the International Committee of AFRIMA, media and other invited guests.
On November 22, a summit known as the Africa Music Business Summit (AMBS) would be held in the Ballroom of the Kempinski Hotel, Gold Coast City in Accra, from 8.30 a.m. to 4.30 p.m. under the theme “African Music in a Global Village: Leveraging the Opportunities”.
The AMBS which is held annually will include a panel discussion to interrogate and strategize on the business of music in Africa as well as deliberate on strategies of development and economic empowerment for the music talents.
According to Mr. Gada said the AMBS is a platform for business networking and interaction among music professionals, music executives, government officials and other stakeholders in the music, media and financial sectors of Africa.
Later in the day, there will be high octane performances by upcoming and A-list artistes from across the continent in a festival-style music concert at the AFRIMA Music Village which holds at the 100,000-capacity Independence Square, Accra, from 5.00 p.m. till dawn. The event will be broadcasted live on dedicated satellite event channels.
Day three of the AFRIMA celebrations will include a tour of landmarks and sights of Accra by invited guests and participants and this will be followed by the Nominee’s Party from 10.00 p.m.
The live broadcast of the Main Awards Ceremony on Saturday, November 24 will have in attendance high profile guests from across the continent and the Diaspora.
It is scheduled at 7:30pm at the Accra International Conference Centre, AICC, 7.30 p.m., which will begin with the live-broadcast red carpet at 4.30 p.m. The awards ceremony will broadcast to 84 countries on 105 partner media channels. It will also feature performances from some 2018 AFRIMA nominees, past award winners, and special guest artistes.
Activities for the last day of the 5th AFRIMA celebrations will include an After-Party at the Pool Bar, Kempinski Hotel Gold Coast, Accra, Ghana.
The 2018 AFRIMA seeks to reward and celebrate musical works, talents and creativity around the African continent while promoting the African cultural heritage.